Amazon Pay to ramp up Smart Stores service partnership to 150 brands

The company has launched 18,000 Smart Stores in India since its inception in 2019

Amazon Pay, the digital payments arm of etailer Amazon India, will add 20 more brands this year to its Smart Store offering, taking total brand partnerships to 150, a senior executive said.
 

Smart Store allows a physical store to launch a digital shopfront, letting customers find products, read reviews, and evaluate offers from the store or anywhere using the Amazon app.
 

Brands such as HP, Prestige, Oppo, and Himalaya offer their goods currently and the Bengaluru-based company has launched 18,000 Smart Stores in the country since its inception in 2019.
 

“We could have launched Smart Stores at a higher velocity,"