Flipkart, Amazon stack up space for India's festival shopping rush

Flipkart and Amazon are scaling warehouse and delivery networks ahead of festive sales projected to touch Rs 120,000 crore, while Myntra and Instamart gear up for rising demand

In a cavernous warehouse stretching across 11 football fields in rural Karnataka, metallic robots whir alongside human workers, their mechanical symphony echoing through the hangar-sized space. The air carries the scent of luxury soaps as workers pack everything from whey protein to Samsung phones and iPhones, while surveillance cameras track millions of rupees worth of inventory moving through Flipkart's Malur fulfillment center.

 

“We’re anticipating strong demand across beauty products, mobiles, electronics and large appliances this festive season,” said Hemant Badri, Flipkart’s head of supply chain, surveying the bustling operation. “The headway is far better than the growth witnessed in previous