Festive Sales

Amazon India's festival sale draws 70% of traffic from smaller cities

Platform records 2.76 billion visits during month-long sale as premium products and same-day delivery expand beyond metros

The spending season: What Diwali reveals about India's consumer mood

As the country prepares for the Diwali festival, credit card swipes, UPI transfers and gold sales from previous years reveal how people feel about their wallets and their future

Festival boost: Samsung India premium smartphones log record sales

The brand reports record smartphone and TV sales during Navratri and Dussehra, driven by GST rate cuts, festive offers, and rising demand for premium AI devices

From FMCG to jewellery, GST rate cuts lift festival spending mood

Consumers held back purchases as they waited for new GST rates

Mom-and-pop stores play the MRP waiting game as new GST rates kick in

ecommerce companies complete technical preparations for the simplified GST structure

Ethnic wear brand Taneira expects 'really good' sales in festival season

Titan Company brand expects bridal lehengas and more wedding dates this year to help its growth plans

Royal Enfield, TVS, and Hero rise on festival buzz; Bajaj, Honda slip

Two-wheeler sales in August 2025 rose for Royal Enfield, TVS, Hero and Suzuki, while Bajaj and Honda reported declines, with festive demand and GST reforms set to boost outlook

Flipkart, Amazon stack up space for India's festival shopping rush

Flipkart and Amazon are scaling warehouse and delivery networks ahead of festive sales projected to touch Rs 120,000 crore, while Myntra and Instamart gear up for rising demand

Inventory buildup may hurt festive season sales for smartphone makers

Smartphone makers are increasingly reducing product lifecycles to ensure their portfolios remain updated ahead of the festive season. They are also rolling out discounts and offers on the older models

Festive hiring likely to generate 216,000 seasonal jobs in 2025: Report

India's festive season is expected to generate over 2.16 lakh seasonal jobs in the second half of 2025, marking a 15-20 per cent year-on-year increase in gig and temporary employment, a report said on Wednesday. The rise in festive hiring is being driven by sectors, including retail, e-commerce, BFSI, logistics, hospitality, travel, and FMCG, workforce solutions firm Adecco India said in the report. Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season. Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period. This year's hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions, the report stated. This report on hiring in seasonal jobs is based on data of Adec

R-Day Sale: Marketplaces, D2C brands log 16 mn transactions via Unicommerce

On the back of deal offerings and campaigns, marketplaces observed a notable 16 per cent year-on-year (Y-o-Y) growth in order items

Nordstrom raises lower end of annual sales outlook on uncertain environment

Nordstrom's addition of sought-after brands, along with its focus on digital growth and expanding stores of its off-price brand Rack, has boosted sales ahead of a potentially mixed holiday season

E-commerce sites record Rs 1 tn in sales; non-metros drove festive shopping

Demand from non-metro consumers, coupled with increased interest in luxury brands, drove festive season sales

Down to the wire: From mobiles to TVs, last-minute buys add spark to Diwali

Demand failed to pick up in the early part of the festival season because of widespread rain in several parts of the country besides the overall consumption slowdown

Festive sales: Appliance makers expect 30% growth on higher online sales

The appliance & consumer electronics industry expects around 30 per cent growth in the festive season sales this year after a double-digit booster from online sale events of leading etailers Flipkart and Amazon and an expected final thrust from offline channels during Dhanteras week. This festive season, premiumisation is the flavour, where consumers are willing to pay extra for features such as energy efficiency, higher capacity and larger size and even showing interest in the high-end AI & IOT Technology-driven products, industry leaders said. Companies such as LG Electronics, Panasonic, Sony, Godrej Appliances and Haier started festive sales with a good kick start from the Onam festival and expect to continue the momentum till the remaining week of the nearly 45-day festive period, which concludes after Diwali. To make the premium range as large screen TV panels above 51' screen size, higher load capacity washing machines and French door refrigerators (with two side-by-side

Expect heavy discounts this festive season as companies clear excess stock

India's festive season, which stretches from Onam to Diwali and includes Navratri, Durga Puja, and Dussehra, is the country's largest consumption period, contributing to 20-30% of annual sales

Festival season fuels temp hiring across industries, 700k new jobs expected

The festive season - which begins on August 19 with Raksha Bandhan through to Christmas and the New Year - is likely to see a boost in consumer spending, leading to a surge in temporary hires

Wedding season: Durable makers witness pickup in sales of products

Leading home appliance and consumer electronics makers witnessed pickup in sales in the wedding season, mostly on demand for entry-level mass products from non-metro cities of the hinterland. The industry, which concluded the festive sales with a growth of 15-20 per cent mainly driven by premium products, got a further boost during the wedding season. In November, after getting some initial responses, companies including LG, Godrej Appliances, and Panasonic extended their festive offers along with financing schemes on products ranging from washing machines, refrigerators, TVs, micro ovens to small kitchen appliances. Consumer Electronics and Appliances Manufacturers Association (CEAMA) President Sunil Vachani said the ongoing wedding season is anticipated to boost the demand for mass and entry-level segments of the industry. Many companies experienced a positive trend in November, thanks to the festive spirit of Diwali and the ongoing wedding season, he said. A survey by industry

Delhi traders, RWAs make festive plans for cricket world cup final

Bumper discounts on products, screenings of the match and 'dhol nagadas' have been planned by traders and RWAs in Delhi as they are buzzing with excitement for an India win in the cricket world cup finals. India will play the final of the ODI World Cup against Australia on Sunday. Across markets in Delhi, shop owners do not expect much business on the day are cricket fans are expected to watch the match in their homes. "Most markets in Delhi on Sunday will be closed and there will be a holiday-like atmosphere in the market. Shop owners in other areas will put up LED screens so that people can enjoy the match together. We hardly expect any business that day," Brijesh Goyal, chairman of Chamber of Trade and Industry told PTI. Traders in markets such as Khan Market, Lajpat Nagar, Sarojini Nagar, Greater Kailash, Karol Bagh, Rohini, and Pitampura among other areas have arranged LED screens for passersby to enjoy the match, Goyal said. At some places, the rent for LED screens and ...

Car makers break festive season records, do record sales of Rs 1.3 trillion

Driven by consumer demand, automobile companies sold 1.14 million vehicles, averaging nearly 13,000 units daily