Herbalife faces challenge from homegrown Modiway in weight-loss mkt

To put into perspective, the weight-loss market is big and, according to industry estimates, it hit $25 billion in 2024, and is expected to expand to $55 billion by 2033

Los Angeles-headquartered Herbalife, which rules as India’s largest direct-selling company powered by its weight-loss and weight-management products, with revenues touching $800 million in 2023, is all set to face a challenge from a homegrown player.

 

Leveraging his direct-selling company Modicare, which already has over 60 lakh consultants selling a range of consumer products, Samir Modi, who is its managing director, has launched Modiway that offers a weight-loss solution to Indians. Modiway claims to offer it at a much lower cost than weight-loss clinics around the country.

 

To put into perspective, the weight-loss market is big and, according to industry estimates, it