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How forever free Fridays have changed things for this company in India

Beroe, a SaaS firm with 80% employees in India, has been on a four-day workweek for six years

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Two key policies were introduced to arrest attrition rates: long-term work from home and a nine-month maternity policy, which was later extended to one year.

Sanika Sarode New Delhi

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The four-day workweek debate has resurfaced, with many countries, including Belgium and the United Kingdom, adopting it. Experts in India doubt its viability. However, Beroe, a North Carolina-headquartered company, says it has seen a 150 per cent increase in productivity since switching to a four-day workweek in India as far back as 2017.
 
About 80 per cent of Beroe’s workforce, including its chief executive officer (CEO) and vice-president, is in India and operates out of its Bengaluru and Chennai offices.

It started when Anand Narayanan, a marketer with no formal background in human resources management, took over as interim head

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First Published: Mar 30 2023 | 4:54 PM IST

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