The four-day workweek debate has resurfaced, with many countries, including Belgium and the United Kingdom, adopting it. Experts in India doubt its viability. However, Beroe, a North Carolina-headquartered company, says it has seen a 150 per cent increase in productivity since switching to a four-day workweek in India as far back as 2017.
About 80 per cent of Beroe’s workforce, including its chief executive officer (CEO) and vice-president, is in India and operates out of its Bengaluru and Chennai offices.
It started when Anand Narayanan, a marketer with no formal background in human resources management, took over as interim head