 "JK Arora, CMD, Som Distilleries")
Consumer preferences are undergoing a significant shift, driven by rising disposable incomes and a penchant for experimentation, particularly in the beverage sector. Som Distilleries and Breweries Ltd has seen a surge in demand for premiumisation, especially in Indian single malt whisky. As the company gears up for expansion and introduction of new offerings, JK Arora, chairman and managing director of the alcobev company, talks about the market trends and robust growth trajectory in a video interview with Aneeka Chatterjee. Edited excerpts:
How do you see the shift in consumer preferences?
The shift in consumer preference is primarily there
