Aim to be among top 3 e-scooter makers in 3-5 years: KEL's Ajinkya Firodia

The scooters will be manufactured by its EV subsidiary, Kinetic Watts and Volts Ltd (KWV).

Indian automotive manufacturer Kinetic Engineering (KEL) has made a comeback in the two-wheeler (2W) segment with the launch of its electric scooters (e-scooters), the DX and DX+, priced at ₹1.11 lakh and ₹1.17 lakh, respectively. The scooters will be manufactured by its electric vehicle (EV) subsidiary, Kinetic Watts and Volts (KWV). Ajinkya Firodia, vice-chairman and managing director (MD) of KEL, and chairman and MD of KWV, speaks with Deepak Patel about KWV’s goal of breaking into the top three e-scooter makers, how the group has avoided cannibalisation with his sister’s company, Kinetic Green, and how it has stayed insulated from