Piyush Pandey steps down after bringing Bharat to Indian advertising

Cadbury’s iconic Kuch Khaas Hai Zindagi Mein campaign by Ogilvy & Mather (now Ogilvy) had just released in 1993. The funny, heartwarming 30-seconder of a girl running onto a cricket pitch eating a chocolate helped reposition it as a grown-up indulgence too. In a rapidly liberalising India stepping out of its ‘Doordarshan only’ days, the thought was so different that A&M (Advertising & Marketing), the magazine I had just joined, asked me to interview the man who created it. Piyush Pandey and his colleague Sonal Dabral were such regular joes that one wondered: In a world dominated by creative giants