Marketing
Cars24 Gurugram boat stunt goes viral, ₹50,000 challan claim debunked
What began as a marketing stunt on a flooded Gurugram road sparked confusion over a ₹50,000 challan, prompting the company to issue a clarification
 "Cars24 Gurugram boat stunt goes viral, ₹50,000 challan claim debunked")
 "The Static QR Code Is Dying. Here's What's Replacing It - and Why It's Making Offline Marketing Measurable")
CJP protests: When silence, support and service become brand strategy
Blue Tokai offered shelter. Swiggy and Blinkit delivered supplies. Several brands paused campaigns. The Jantar Mantar protests became an unexpected lesson in brand strategy
 "CJP protests: When silence, support and service become brand strategy")
Best of BS Opinion: What the Gen Z protests tell us beyond the headlines
Today's Best of BS Opinion examines Gen Z protests, elite alienation, Krishna Byre Gowda's governance record in Karnataka, and the risks of performative brand activism
 "Best of BS Opinion: What the Gen Z protests tell us beyond the headlines")
As AI becomes a gatekeeper, can India Inc influence what it recommends?
As consumers increasingly ask AI assistants what to buy instead of searching Google, India Inc faces a new challenge
 "As AI becomes a gatekeeper, can India Inc influence what it recommends?")
79% avoid unknown business numbers despite preferring voice calls: Survey
The study found that while digital channels are favoured for speed, voice continues to dominate moments that require clarity (56%), reassurance, urgency, or high-stakes interactions.
 "79% avoid unknown business numbers despite preferring voice calls: Survey")
Transforming the terrain: India's marketing space ready for AI revolution
Indian CMOs are leading global AI adoption, making bold investments in agentic commerce and personalisation to drive growth, a BCG survey shows
 "Transforming the terrain: India's marketing space ready for AI revolution")
Best of BS Opinion: IBC@10, consumer 'value logic', Big Tech's feudalism
BS Opinion today examines the Insolvency and Bankruptcy Code at 10, decentralisation challenges, evolving consumer behaviour, and the decline in Big Tech platform quality
 "Best of BS Opinion: IBC@10, consumer 'value logic', Big Tech's feudalism")
India's direct selling industry crosses ₹23K crore in FY25, says IDSA
India's direct selling industry grew 4 per cent in FY25, driven by wellness products and rising participation of women entrepreneurs
 "India's direct selling industry crosses ₹23K crore in FY25, says IDSA")
Myntra bets on small-town creators to drive online shopping growth
The fashion retailer aims to bring 1 million creators into its affiliate ecosystem as creator-led commerce contributes a growing share of sales
 "Myntra bets on small-town creators to drive online shopping growth")
TSMC widens weight gap with India in widely tracked MSCI Emerging Markets
Chipmaker rally lifts Taiwan to the top of EM hierarchy; India's weight at 6-yr low
 "TSMC widens weight gap with India in widely tracked MSCI Emerging Markets")
Ad-vantage AI: Humans remain the creative filter in evolving advertising
AI is transforming advertising in India-cutting costs and speeding execution-yet human creativity remains central to emotional storytelling and brand impact
 "Ad-vantage AI: Humans remain the creative filter in evolving advertising")
Decoding MarTech with Newgen’s CMO
In this session, Runki Goswami, Chief Marketing Officer, Newgen Software, has shared her insights on technology marketing and provided career suggestions for the management students.
 "Decoding MarTech with Newgen’s CMO")
Learn brand building from ASUS India’s tech and marketing stalwart
In this interaction Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India shares his insights on India’s PC market and provides tips to excel
 "Learn brand building from ASUS India’s tech and marketing stalwart")
The taboo product marketing challenge in India's menstrual-health space
SC mandates nationwide menstrual hygiene implementation in schools, spotlighting decades of stigma, ad taboos and the urgent need to normalise periods for girls' education and dignity
 "The taboo product marketing challenge in India's menstrual-health space")
Brand Shubman: Why Gill's form slump has not shaken advertiser confidence
A superstar cricketer getting dropped from the India team has been pretty rare -almost a Black Swan event
 "Brand Shubman: Why Gill's form slump has not shaken advertiser confidence")
Click Here: A timely reminder that marketing fundamentals are not outdated
In the ever-changing digital world, Click Here offers a refresher course that should be again and again to stay up to speed on the subject
 "Click Here: A timely reminder that marketing fundamentals are not outdated")
Staying relevant to GenZ | From Panasonic’s Sales & Marketing guru
In this session, Sunil Narula, Senior Vice President- Sales & Marketing, PEWIN, Panasonic Life Solutions India, talks about how a legacy brand can stay relevant to GenZ, and provides career tips
 "Staying relevant to GenZ | From Panasonic’s Sales & Marketing guru")
Branding, strategy, leadership lessons from Leo's marketing stalwart
In this session, Amitesh Rao, CEO, South Asia - Leo, Publicis Health and Publicis Business, talks about branding, advertising, strategy and leadership styles and provides valuable career tips
 "Branding, strategy, leadership lessons from Leo's marketing stalwart")
Learn from IBM's communication stalwart
In this episode Tuhina Pandey, Director APAC Communications & Marketing, India and South Asia, IBM, talks about opportunities and challenges in marketing communications and gives career advices >
 "Learn from IBM's communication stalwart")