Marketing
Learn from IBM's communication stalwart
In this episode Tuhina Pandey, Director APAC Communications & Marketing, India and South Asia, IBM, talks about opportunities and challenges in marketing communications and gives career advices >
 "Learn from IBM's communication stalwart")
Expert lessons from a marketing pro
In this Manager’s Mantra episode, Ashish Tiwari shares his rich experience in marketing that spans across sectors. His suggestions can help you land into your dream marketing job
 "Expert lessons from a marketing pro")
The Red Bull story: Book reveals private man behind the successful brand
The creator of the Red Bull empire had a strong aversion to media attention, and even his death would not change that
 "The Red Bull story: Book reveals private man behind the successful brand")
 "Forging the Future of Brand Marketing")
Marketing Mixology: Ambi Parameswaran's book on the ideal cocktail
For those new to marketing or coming from a non-marketing background, Marketing Mixology offers a good introduction to the subject
 "Marketing Mixology: Ambi Parameswaran's book on the ideal cocktail")
 "Goyal Salt eyes western and eastern market expansion with Gandhidham plant")
 "Enrich Money Appoints Abhijit Patil as Executive Vice President of Sales")
 "Goyal Salt Expands Its Product Portfolio With The Launch Of Goyal Black Salt")
 "Most Preferred Brands 2024 Recognises Brands Redefining Consumer Connections")
Indian companies push marketing spend as sales hit slow lane, shows data
The surge comes amid a consumption slowdown that dragged economic growth to 5.4 per cent in the September quarter, the weakest in nearly two years
 "Indian companies push marketing spend as sales hit slow lane, shows data")
 "Corefactors Announces Brand New Identity to Mark its Shift from a CRM to a RevOps Platform")
Marketing reforms: India's agri-marketing system needs an upgrade
Agricultural reforms should, therefore, not remain limited to factor-market reforms, but should also include efforts to liberalise constraints to marketing
 "Marketing reforms: India's agri-marketing system needs an upgrade")
Vikrant Massey: A Strategic Addition to Fintech Startups' Brand Ambassador Playbook
Tune in to hear Akshay Mehrotra, CEO of Fibe, discuss how they provide credit to youth and the key marketing tactics reshaping the fintech landscape!
 "Vikrant Massey: A Strategic Addition to Fintech Startups' Brand Ambassador Playbook")
Content marketing before its time
The customer's decision journey is becoming more complex, requiring brands to create a constant stream of content to engage with their audience
 "Content marketing before its time")
HDFC Life Insurance gets a tax demand of Rs 1,495 cr from I-T dept
The company had certain marketing and advertising expenses in financials that were considered as admissible expenses incorrectly while calculating the taxable surplus in the policyholder's account
 "HDFC Life Insurance gets a tax demand of Rs 1,495 cr from I-T dept")
Why ads meant to cash in on a potentially viral moment require a long look
As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her
 "Why ads meant to cash in on a potentially viral moment require a long look")
TIPS for Effective Marketing Management (Part two)
In Part 2 of Manager's Mantra with Ambi Parameswaran, find out how AI and smart tools can help you become the top brand manager of the future. >
 "TIPS for Effective Marketing Management (Part two)")
DoP to form panel of auditors for risk-based marketing audit of drug firms
Industry insiders expressed concerns around how the new UCPMP would be implemented and how anyone found guilty of violations of the code would be penalised
 "DoP to form panel of auditors for risk-based marketing audit of drug firms")
Govt notifies new marketing code for pharma cos to curb unethical practices
The Department of Pharmaceuticals on Tuesday notified a new code which prohibits pharma companies from offering gifts and travel facilities to healthcare professionals or their family members. The Uniform Code for Pharmaceuticals Marketing Practices (UCPMP) 2024 also bans supply of free samples to those who are not qualified to prescribe such a product. "No gift should be offered or provided for personal benefit of any healthcare professional or family member (both immediate and extended) by any pharmaceutical company or its agent i.e. distributors, wholesalers, retailers, etc," as per the UCPMP guidelines. Similarly, no pecuniary advantage or benefit in kind may be offered, supplied, or promised to any person qualified to prescribe or supply drugs, by any pharmaceutical company or its agent i.e. distributors, wholesalers, retailers, etc, it added. Besides, the companies or their representatives, or any person acting on their behalf, should not extend travel facilities inside or ..
 "Govt notifies new marketing code for pharma cos to curb unethical practices")
Fever FM off, Fever FM on: Unravelling the case of marketing gimmicks
Legal experts are of the opinion that such marketing gimmicks would come under the scanner of the Securities and Exchange Board of India (Sebi)
 "Fever FM off, Fever FM on: Unravelling the case of marketing gimmicks")
