Marketing

Brand Shubman: Why Gill's form slump has not shaken advertiser confidence

A superstar cricketer getting dropped from the India team has been pretty rare -almost a Black Swan event

Click Here: A timely reminder that marketing fundamentals are not outdated

In the ever-changing digital world, Click Here offers a refresher course that should be again and again to stay up to speed on the subject

Staying relevant to GenZ | From Panasonic’s Sales & Marketing guru

In this session, Sunil Narula, Senior Vice President- Sales & Marketing, PEWIN, Panasonic Life Solutions India, talks about how a legacy brand can stay relevant to GenZ, and provides career tips

Branding, strategy, leadership lessons from Leo's marketing stalwart

In this session, Amitesh Rao, CEO, South Asia - Leo, Publicis Health and Publicis Business, talks about branding, advertising, strategy and leadership styles and provides valuable career tips

Learn from IBM's communication stalwart

In this episode Tuhina Pandey, Director APAC Communications & Marketing, India and South Asia, IBM, talks about opportunities and challenges in marketing communications and gives career advices >

Expert lessons from a marketing pro

In this Manager’s Mantra episode, Ashish Tiwari shares his rich experience in marketing that spans across sectors. His suggestions can help you land into your dream marketing job

The Red Bull story: Book reveals private man behind the successful brand

The creator of the Red Bull empire had a strong aversion to media attention, and even his death would not change that

Forging the Future of Brand Marketing

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Marketing Mixology: Ambi Parameswaran's book on the ideal cocktail

For those new to marketing or coming from a non-marketing background, Marketing Mixology offers a good introduction to the subject

Goyal Salt eyes western and eastern market expansion with Gandhidham plant

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Enrich Money Appoints Abhijit Patil as Executive Vice President of Sales

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Goyal Salt Expands Its Product Portfolio With The Launch Of Goyal Black Salt

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Most Preferred Brands 2024 Recognises Brands Redefining Consumer Connections

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Indian companies push marketing spend as sales hit slow lane, shows data

The surge comes amid a consumption slowdown that dragged economic growth to 5.4 per cent in the September quarter, the weakest in nearly two years

Corefactors Announces Brand New Identity to Mark its Shift from a CRM to a RevOps Platform

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Marketing reforms: India's agri-marketing system needs an upgrade

Agricultural reforms should, therefore, not remain limited to factor-market reforms, but should also include efforts to liberalise constraints to marketing

Vikrant Massey: A Strategic Addition to Fintech Startups' Brand Ambassador Playbook

Tune in to hear Akshay Mehrotra, CEO of Fibe, discuss how they provide credit to youth and the key marketing tactics reshaping the fintech landscape!

Content marketing before its time

The customer's decision journey is becoming more complex, requiring brands to create a constant stream of content to engage with their audience

HDFC Life Insurance gets a tax demand of Rs 1,495 cr from I-T dept

The company had certain marketing and advertising expenses in financials that were considered as admissible expenses incorrectly while calculating the taxable surplus in the policyholder's account

Why ads meant to cash in on a potentially viral moment require a long look

As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her