D2C brands raise funds to boost sales through quick-commerce platforms

The growing trend of rapid deliveries in India is driving direct-to-consumer (D2C) brands to secure funds specifically aimed at expanding their presence and increasing sales through quick-commerce (qcom) platforms like Blinkit, Zepto, and Swiggy Instamart. These brands are allocating substantial portions of their marketing budgets to qcom, which has become a preferred avenue for growth.

Beauté Secrets, a Gurugram-based beauty tools brand, recently raised Rs 1.6 crore from Velocity, a financing platform backed by Peter Thiel’s Valar Ventures, to expand its operations on qcom platforms and introduce new products to its lineup. Beauté Secrets specialises in daily care