Incorporated in 1984, Chambal Breweries and Distilleries was promoted by Parasram Jhamnani. The company trades in Indian-made foreign liquor (IMFL), beer and country liquor. The company markets its products throughout the country, through wholesalers and retailers. It deals directly with bulk consumers like armed forces and para military forces. During 1994-95, the company took over a partnership concern engaged in trading liquor. It has the sole selling rights for IMFL, beer and liquor of six companies. The company is coming out with a rights issue of 20,00,000, 14% Unsecured Fully Convertable Debenture of Rs.70/- each for cash at par with one Detachable Equity Warrant per FCD aggregating Rs.1400 Lacs in the ratio of One FCD for One Equity Share held.