HDFC Standard Life Insurance Company Limited was incorporated as a public limited company at Mumbai on 14th August 2000. The Company obtained the certificate of commencement of business on October 12 2000. Further the Company obtained its certificate of registration from Insurance Regulatory and Development Authority of India (IRDAI) to undertake the life insurance business on 23rd October 2000.HDFC Standard Life is one of the most profitable life insurers based on Value of New Business (VNB) margin. Besides consistently being among the top three private life insurers in terms of profitability based on VNB margin the company has also consistently been among the top three private life insurers in terms of market share based on total new business premium. HDFC Standard Life was the first private sector life insurer to obtain registration from the IRDAI and was established as a joint venture between HDFC (one of India's leading housing finance institutions) and Standard Life Aberdeen plc (one of the world's largest investment companies) initially through its wholly owned subsidiary The Standard Life Assurance Company and now through its wholly owned subsidiary Standard Life Mauritius. Currently the Company has 413 branches across India. The Company has a broad diversified product portfolio covering five principal segments across the individual and group categories namely participating non-participating protection term non-participating protection health other nonparticipating and unit-linked insurance products. The Product portfolio comprises 35 individual and 11 group products as well as eight optional rider benefits. In 2003 HDFC Standard Life crossed 1 lakh policies and 10000 individual agents. During the year the company entered into distribution tie-ups with HDFC Bank and other banks. In 2004 the company launched unit linked products. During the year the company entered into distribution tie-up with Saraswat Co-operative Bank Limited. In 2007 HDFC Standard Life crossed the 5 lakh policy milestone. In 2010 HDFC Standard Life's total assets under management (AUM) crossed Rs 20000 crore.In Fiscal 2012 the Company established a wholly-owned subsidiary HDFC Pension to operate the pension fund business under the National Pension System. HDFC Pension is the second largest private pension fund management company in India in terms of assets under management and subscribers in Fiscal 2017. HDFC Standard Life turned profitable in fiscal 2012 and registered a profit of Rs 271 crore. In December 2013 the company declared a maiden dividend. In 2014 the company's AUM crossed Rs 50000 crore mark.In 2016 HDFC Standard Life's total premium crossed the Rs 16000 crore mark. During the year Standard Life Mauritius increased its stake in HDFC Standard Life Insurance Company from to 35% from 26%. In Fiscal 2016 The Company established a first international subsidiary in the UAE HDFC International to operate the reinsurance business. HDFC International has signed reinsurance treaties for two distinct lines of individual life business and entered into arrangements to offer reinsurance for group and credit life schemes. The Company expects the pension and reinsurance business to help them diversify its sources of revenue and profitability in future. On 31 July 2017 HDFC Standard Life Insurance Company and Max Group entities called off proposed merger of their life insurance businesses as the parties were unable to obtain the requisite regulatory approvals to consummate the merger. Earlier on 8 August 2016 HDFC Standard Life Insurance Company and Max Group Entities had announced the merger of their life insurance businesses through a composite scheme of arrangement and had entered into certain definitive agreements to implement the same subject to satisfaction of various conditions including the receipt of necessary approvals.On 21/08/2017 the company filed Draft Red Herring Prospectus and on 27/10/2017 filed Red Herring Prospectus with SEBI for raising Rs. 8695 cr. The Issue dates were from 07/11/2017 to 09/11/2017 with Price Band of Rs. 275 to Rs. 290. The Issue got subscribed 3.83 times leading to its Issue Price being fixed at Rs. 290. The Shares got listed in BSE and NSE on 17/11/2017 at Rs. 311 which is 7.24% above Issue Price.