Kothari Products Ltd (KPL), Flagship Company of Kothari Group is a Top Player in PanMasala & Gutkha. The Company Manufactures and exports Pan Parag Pan Masala, Gutkha and Parag Zarda in India.
The Company, promoted by M M Kothari in September 2003 as a private company, was converted into a public company in November 1994. KPL Pioneered the revolutionary concept of low-priced pouch packaging of Pan Masala in 1985. Pan Parag Consists of Areca nut, Cardamom, Katha, Calcium and sandalwood. The Technology adopted by the Company is completely indigeneous. The Company markets Pan Masala under the brand name Pan Parag, Flavoured Chewing Tobacco under the brand name Parag and packs Coconut oil under the brand name 7-up.
The Company has its Pan Masala & Gutkha Plant located at Kanpur (UP), Jorhat, (Assam) and Noida (UP) and its Beverages Plant located at Kanpur (UP), Nadiad (Gujarat) and Thane (Maharashtra).
The Company has Subsidiaries namely Sukhdum Constructions and Developers Ltd, Arti Web-Developers pvt Ltd.
The Companies Products are exported directly and through Merchant Exporters to Mexico, Australia, Singapore, Middle East, Japan, Kenya, South Africa, U.K, New Zealand, Canada, Malaysia, Thailand etc.,
The Company went public with its maiden issue in March 1995 at a premium of Rs.200/- to disinvest the promoters shareholding.
The Company during 2000-2001 entered in to a royalty agreement with Kothari Pouches for Manufacturing and marketing of Zarda under the name of PAN PARAG. The Company also launched PAN PARAG MAWA and GUTKA-2000 IN 2000. The Company also launched PAN PARAG KHAINI on 8th December 2000, in selected areas of South India.
The Company launched Two new Products namely PARAG Sada Pan Masala & PAN PARAG 100% Gutkha in the year 2001-2002. The Erection work at Ahmedabad factory was completed and production started w.e.f 25th July, 2002.
During 2002-2003, The Company launched three new products namely PARAG SUGANDHIT SUPARI, PAN PARAG ONE 2 ONE & PAN PARAG 100% ZARDA.
The Company, during the year 2003-2004 appointed one new Franchise at Kathmandu, Nepal for manufacturing the products of the Company under its brand name 'Parag'.
In November 2003, Kothari Pouches Ltd & Kothari Beverages Pvt Ltd were Amalgamated with the Company (the appointed date being 1st April 2002) and consequently 1631970 Equity Shares of Rs.10/- each were allotted to the shareholders of the transferor Company on 19th November 2003
During the year 2004-2005 Arti Web Developers Pvt Ltd became Wholly Owned Subsidiary of the Company.