New Idea. New Success.
It was a marketing mastermind of the 20th century who once famously remarked:Products don't sell. Ideas do.
We at Liberty have come up with one such winning idea in the form of Healersfootwear that defines the Art of Comfort. I am happy to report that in the marketplaceHealers has redefined the Art of Winning Customers and Boosting Sales. News that suggestvery bright prospects for your Company.
Credit for this positive development goes to our dynamic Research and Design wing whohas successfully harnessed a new technology to give us the edge. With their fingers on thepulse of the consumers they have created footwear that provides definite value addition intoday's fast paced world where 3 out of every 5 buyer is battling stress as part of ahighly achievement-oriented lifestyle. With aspirations mounting tensions are rising. Inthis scenario it's a great idea to come up with footwear that is a natural stress-buster.Healers that provides foot massage at every step emerges as a corollary to a stress-freelifestyle.
Yes if you were to ask me what is the defining feature of today's Liberty my answerwould be the feeling of positivity that today permeates every aspect of our functioning.
We are moving ahead light-footed and confident to change the discourse of Footwearpurchase. We are doing so by emerging as a technology - driven organization. We are surethis approach will yield rich dividends and further multiply the value of Brand Liberty.
With technology as our driving force we are using innovation to give a new meaning to aproduct. It is connected to the purpose of why a product is used. It is notabout how it is used. In this sense innovation emerges as a keydifferentiator that is connected to a human's new experience of use - rather than to theimprovement of an existing performance. This type of innovation builds on people and theirinterpretation of why a product or service makes sense in their life.
For a people centric organization the future presents very exciting prospects.Globalization internet - penetration and the rising aspirations of a burgeoning middleclass has dramatically changed the way people perceive footwear. From being an accessoryit has emerged as one of the principal items of an individual's fashion wardrobe.
Council for Footwear Leather & Accessories (CFLA) set up under the aegis of DIPPMinistry of Commerce & Industry Government of India for the development of domesticfootwear industry has played significant role in representing the Industry with keypolicy makers.
Furthermore with the Government identifying footwear as a focus sector of its 'Make inIndia' mission we can look forward to growing by leaps and bounds. With favorable statesupport emphasis on skill-building and capacity development the future can be summed upin three words: ne plus ultra or a state of peak perfection.
With Liberty's entry in to an another lifestyle product segment the future looksevermore promising and the shareholders can continue to enjoy their confidence in theCompany.
Adesh Kumar Gupta
Chief Executive Officer