By understanding not only the needs but also the pain points of Farmers innovativecomprehensive and sustainable solutions are seen to be the only way forward and allenergies of the entire organization are directed to delight PI's key end customers theFarmers.
I take this opportunity to share my perspectives on your Company's unsung hero theIndian Farmer. Also I would like to share how your Company is working to make him evenmore prosperous.
Ever since the green revolution the Indian Farmer has delivered time and againdespite his huge dependency on irregular and uneven monsoons poor infrastructure andmany other trials and tribulations. Today India's food security is largely due to theimmense contribution made by the Indian Farmer. However Farmers are now faced withincreasingly new challenges and it is time for us to dwell on these to find new solutionsfor them and our nation's prosperity.
Managing quality of our soil is a key point to begin with. Past indiscriminate use offertilizers and and extremities of our weather pattern takes a huge toll on our land. Weneed to pay more attention in managing this invaluable asset. Our
Government has recognized this and the narrative now is on effective management andpreservation of land as a resource. Soil testing has become the norm in many areas and isexpected to become more so across all regions.
Paradoxically water is scarce and is also in abundance! Bringing about a healthy andeffective balance of water management is now a priority. We have seen large swathes ofland submerged due to huge flooding washing away not only the crop but also top soil. Onthe other hand we have seen year after year of drought leading to erosion of land.
With the substantial investment that the Government is embarking our soil managementI believe will dramatically change.
Digital literacy along with the spread of broad band are key objectives of our newGovernment. With more and more villages and rural areas digitalized informationdissemination becomes easier and efficient. Audio and Video delivery of new farmtechniques information on products crops and their potential pricing and many morecritical inputs besides seeds fertilizers and pesticides will make the farmer much morediscerning and also demanding. Only with a demanding customer can we excel.
Mechanization and automation are not restricted to manufacturing alone but areincreasingly being applied in farms. With more focus on bringing in mechanization thereare new business models that are evolving whereby a farmer can use tillers sprayersharvesters tractors drones and more to manage farms not always far more efficientlybe dependent on scarce human resources.
Markets for produce is now ever widening with improving farm to plate' supplychain processes. Large retail chains across the country on-line grocers and many otherchannels are demanding more and high-quality produce to cater to increasing and expandingdietary needs of consumers.
Consumption patterns are changing with more emphasis on millets vegetables fruits andother horticultural products. Further to enhance returns for farmers there is concertedeffort to increase exports especially products peculiar to India and popular worldwide.These changes again require a re-think of the way farmers plan their crops.
Recognizing these and other trends I am delighted to say that PI has walked the entirepath a farmer needs to take and worked out comprehensive efficient and sustainablesolutions that would be required to fulfil Farmers' aspirations. We have gatheredsubstantial information required for providing better more effective and comprehensivesolutions. We have established direct multiple and multilingual communication channelswith the farmers with a view to deliver appropriate and timely information to make theentire sowing to harvesting a lot more efficient. We have introduced mechanized sprayingmachines to enable safe carefully directed and highly efficient spraying of productwithout being in direct contact. Our field personnel have been trained to coach and informFarmers in the use of new and safer products for better protection and yields. We continueour efforts to bring in more solutions in many other areas including working outpartnerships and alliances for services that would be required by farmers.
Your Company's management I am proud to say is Totally passionate about customercentricity and the Farmer is at the center of all that they do. By understanding not onlythe needs but also the pain points of Farmers innovative comprehensive and sustainablesolutions are seen to be the only way forward and all energies of the entire organizationare directed to delight PI's key end customers the Farmers.
I am deeply appreciative of the enormous contribution made by management and the widerteam at PI in growing your Company from strength to strength. I also thank my fellowdirectors for their objective and candid input in making PI's governance outstanding at atime when many other hitherto illustrious businesses have fallen by the wayside. I wouldbe Totally amiss if I did not show my gratitude to all our other stakeholders includingvendors bankers customers small and big regulators State and Central Governments andlast but not the least you our shareholders.
With warm regards
Narayan K. Seshadri