We appreciate your continuous support in our mission towards providing consistentaccess to affordable healthcare and in a convenient manner. SastaSundar continues to focuson consumer experience and cost efficiency.
Personalised Health Tech to provide a personalised experience is one of our core focusareas. Though the majority of our revenue is driven by the sale of medicines but we seethis only as our first stepping stone to reach the consumer. Our holistic purpose is toprovide healthcare solution and medicine is just one of them. SastaSundar has taken thefollowing initiatives to provide a delightfully personalised experience to its consumerbase:
1. YANA Diet Clinic to provide the support of diet counselling linked to personalhealth conditions.
2. The medical history of medicines are being collaborated with Genu Path Lab's testresults and the prescription being the best document of sick care is converted into adata point of comprehensive wellness.
3. Customisation of buying behaviour has helped us in mapping affordability andlocality with consumer profile. Our automated process connects resources according toconsumer affordability and locality.
4. Through customisation using technology medicines are being supplemented bypersonalised health supplement DNAVITA.
5. The entire ecosystem of health service providers including doctors nurseshospitals fitness experts dietitians etc. is collaborated according to different needsin the SastaSundar ecosystem which is again linked to individual needs.
6. Personalised health information available on the SastaSundar app is based onpersonal health conditions. The entire health information system and delivery iscustomised to cater to specific diseases and related care.
7. The personalised contents are provided in languages as per user choice. Furtherthere is interchangeability between audio and visual media for availing healthinformation.
8. Integration of search algorithms to provide personalised reference to product andservices.
The Healthbuddy network of SastaSundar provides personalised human connection in themost cost efficient manner.
SastaSundar is now established as an efficient model in terms of cost efficiency andconsumer experience. Connecting global resources with local care is our theme. We are afully integrated player covering offline plus online platforms and optimally utilisingboth the channels of logistics and data.
We shall be continuously working on using technology for personalisation of servicesand improving efficiency by optimising our Healthbuddy network. We continue to expand ourbusiness model with our eyes on our mission for a positive change in healthcare in Indiaalong with developing a business of sustainable cash flow. Both growth and discipline areour basic principles and we are continuously investing in expanding our consumer basebrand building technology HR and our Healthbuddy network.
Your views and ideas are most appreciated. They constitute the wind beneathSastaSundar's wings. Please write to me with your suggestions at my personal email id:firstname.lastname@example.org.
B L Mittal
Chairman and Managing Director.