BASF transfers automotive refinish coatings business in India to Wurth

Wurth India will take over the import, distribution and technical service of Glasurit, a BASF premium automotive refinish paint brand, in India with effect from January 1, 2015. “BASF and Wurth are leading suppliers in the automotive sector and both have many years of experience in the automotive aftersales market. The real value comes from helping our potential customers to become more successful by having better access to first-class automotive refinish solutions,” said Dr Raman Ramachandran, chairman and managing director, BASF India Limited and head of BASF in South Asia.
 
Christophe Cazabeau, head of coatings solutions, BASF India Limited, added, “The extensive distribution network of Wurth, coupled with their expertise in the automotive aftersales market, make them the ideal partner. Our Glasurit team in India, comprising product and technical experts, will also be transferred to Wurth to support a smooth transition and to ensure the high-quality service to our customers remains uninterrupted.”
 
Dr Markus Dichtl, managing director, Wurth India, said, “We have a strong sales and distribution network with 1,000 sales force in India that has been established over the course of the last 20 years. We are convinced that our local business partners will be excited about the opportunity to have access to BASF’s premium automotive refinish products. Wurth is looking at a high expansion speed in India. Glasurit and the cooperation with BASF will play a vital role in this.”
 
Produced in Europe since 1888, Glasurit is a leading brand in the passenger car and commercial vehicle refinishing sector. It offers innovative paint products and systems to bodyshops all over the world. Glasurit automotive refinish products have been approved for use by nearly all leading car manufacturers throughout the world.
 
The Wurth Group is world market leader in its core business, the trade in assembly and fastening material. It currently consists of over 400 companies in 84 countries and has more than 66,000 employees.