SPONSORED CONTENT

CFTI and BookASmile continue their joint initiative to open a new basketball court for underprivileged youth

July 27, 2022 16:40 IST | ANI Press Release
Tennis player James Blake
CFTI and BookASmile continue their joint initiative to open a new basketball court for underprivileged youth

Mumbai (Maharashtra) [India], July 27 (ANI/PNN): BookASmile, the charity arm of BookMyShow, and Centre For Transforming India (CFTI) are continuing their mission to aid underprivileged communities in rural areas and provide access to facilities/services that empower and support them. It is just the latest in the long line of initiatives where BookASmile has extended a much-needed helping hand. In the past, they have teamed up with CFTI to carry out a bicycle donation drive to help young female students in villages, open dedicated emergency Covid-19 hospitals and distribute grocery kits during the disastrous Konkan floods.

The newest campaign was focused on opening a large and aesthetically-pleasing basketball court in the small village of Veshvi. It aimed to promote a new sport and get the youth in the village and neighbouring areas invested in training for it. The court has been made on the campus of Prabhakar Patil Education Society. 6000+ students on the campus and more than 300 children from nearby villages can use the court and learn how to play basketball. Most of these children hail from families consisting of farmers and fishermen.

Along with getting access to the new court, they can also train with professional coaches from the Hi5 Basketball Academy, completely free of cost. The children, who are already familiar with traditional games like kho kho, kabaddi and cricket, now have the opportunity to explore the world of a new sport and potentially build a career out of it.

Speaking of the campaign, a BAS representative said, "Our journey with CFTI has been a long one, and we hope to continue making an impact with our work. An initiative like this ensures everyone has access to desired services/amenities, regardless of who they are and where they come from. We were extremely glad to help and are looking forward to doing more campaigns in the future."

Sharing her thoughts on the latest collaborative effort, Chitralekha Patil, Mentor - Chairperson, CFTI Trust, said, "This was important to us because we want to make sure no one is deprived of the pleasure of experiencing things that would normally be inaccessible/non-existent in small villages. Thanks to the generosity of BookASmile and their continued support, we have been able to launch another successful campaign. Without their contribution, none of this would have been possible. The desire to carry on our mission to empower and uplift the underprivileged has never been stronger, and this is just the beginning."

Centre For Transformation India (CFTI) is a grassroots-level non-governmental organization founded in 2009 that works towards bringing growth opportunities to rural India through education, healthcare, poverty alleviation, women empowerment, and other sustainable development goals.

With a strong network of more than 700 grassroots-level volunteers connected to the soil working towards transforming rural India by building opportunities and sources for the villagers to lead a better life, CTFI has undertaken numerous initiatives for the upliftment of villages in Maharashtra.

LinkedIn: (https://www.linkedin.com/authwall?trk=bf & trkInfo=AQEC2RitUOpccwAAAYI-7-9AyuabKnDBsiKMXm0hwOYD5alOeBOZtNbYoRwCcirSJFEVlvbsABLQB8W8gfg_Tq9XZQP_a0-loAfsgC9T9IDLKf2GJSq_KxoPFTVm7F-TfU804R0= & original_referer= & sessionRedirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcfti-india%2F)

This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor