Business Standard

'Drive brand discovery to unlock growth this festive season: Industry experts'

To address the opportunity of accelerating digital adoption and the challenge of economic uncertainty, marketing leaders in creative and media recommend driving brand discovery on social media

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Festivals are about shared celebrations. This festive season however presents a special challenge of economic uncertainty where consumers are re-evaluating their relationships with categories. Consumer shopping this season may be about more considered choices that may impact spending. Brands can play a special role in igniting celebrations in this context. Discovery and inspiration, and reminding consumers of the emotions their favourite brands evoke, can unlock brand growth. To be discovered, brands need to be where consumers

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