It's all in the pixels: how companies are rising to the top with stellar design

When the world went into a lockdown in 2020, it irrevocably changed the way that we interact with the world around us. Being unable to leave our homes and having to start working from home forced us to get creative and focus our work through the internet, bringing about a change in digital software and technology, giving birth to more efficient UX and creating a strong base for UX trends moving forward. 

UX, or user experience, focuses on having both aesthetically-pleasing as well as highly-functioning designs that attract users and help them navigate through platforms and websites without a learning curve. In fact, well thought out design should not present any challenges to use at all. 

Slide design is an integral part of the business industry

Having aesthetically-pleasing and functioning designs will not be complete without being compatible and flexible. While many Powerpoint templates are only suitable for Microsoft Office, there are also those which are compatible with Google Slides. Working in a digital age whereby most things are done through the cloud, it is imperative that you choose the right template provider so you can work seamlessly across platforms. 

SlideUpLift is one of the leading industry leaders in providing efficiently designed slides to uplift presentations, with the added feature of being compatible with various platforms such as Microsoft Office, as well as Google Slides. With functionality and convenience in mind, SlideUpLift also pursues the belief that appearance plays an important role in successful presentations. 

Minimalist is the new black

Minimalistic design will never go out of style because it is easy to navigate and it’s also easy on the eyes. In our digital age of having too much information, messages are being dialed back and oversimplified so that it remains clear and concise. White space, when used appropriately, can help deliver or send a stronger message. Similarly, having too many things going on in your slide presentation design will draw attention away from the key message or it may be muddled and misdirect your potential clients. A well-designed presentation will ensure that your audience’s attention never wavers and they are never unsure about the overarching message. 

Closing deals with great design

The company believes that your pitch deck should be as engaging as your idea, without which, it will only fall flat. Perhaps in the previous era preceding our current digital age, the belief that your presentation is the most important factor was prevalent. However, given the evolution of how we are consuming media and information, coupled with new behaviors of interacting with an audience that is attracted to pretty aesthetics, design is starting to take a front seat. While having a strong presentation and public speaking skills is a given, design should also be given the same level of attention, which is how SlideUpLift has slid into the industry of pitches and presentations with their highly intuitive templates. 

Winning clients with efficiency

Aside from making your presentation more presentable, SlideUpLift also wants to make your life more convenient. With their paid subscription, you will be able to work from within Microsoft Office - finding themes, applying templates, etcetera. There is no need to tab out of your workspace and find your place when you tab back and forth. It’s a fluid application, designed to be optimizable. Being so user-friendly is one of SlideUpLift’s winning points, and they have a slew of happy campers who have managed to close more deals and build successful presentations with the aid of both their free templates and paid options. 

Where to next?

Neumorphism is the latest word being thrown around in the world of UX design. Where skeuomorphism is recreating real-world applications and interfaces in a digital space, making ultra-realistic designs, and flat design opts for a very flat and 2D approach which may seem overly artificial, neumorphism merges the two to create a visually stimulating and aesthetically-pleasing result that is realistic but not overly so. This sophisticated balance is being rolled out on numerous platforms and we will likely see more of this type of design being implemented in the future. 

In the world of digital design, everything has to make sense in order for people to start adopting them, and it also has to look good in order for it to be accepted. However, move too fast, and you’ll lose users along the way. The evolution of UI and UX design has been one that looks to consumer products for inspiration, because you want to make sure that your audience is used to seeing certain elements and understanding them at a glance. 

One of the newer trends invading the world of UX design is 3D items and parallax which is inspired by social media platforms such as Instagram and messaging apps like Snapchat, where you can flip through imagery or pages. This design, though considered new in the digital space, is taken from how we navigate the world around us as it’s reminiscent of turning the pages of a book. UX design is a careful blend between the old and the new, old enough for people to get it immediately, but new enough to remain fresh and exciting, which is how companies continue to capture the imagination and attention of their audiences.