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Tier-2 city consumers spend 16% of income shopping online: CMR study

86% of consumers rely on influencers' or publishers' reviews to make their purchase decisions. Notably, males appear to follow influencers more diligently (90%) than females (80%)

e commerce, ecommerce, online shopping
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Aryaman Gupta New Delhi

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Indians from Tier-II cities and beyond spend an average of 2 hours and 25 minutes a week shopping online, spending about 16 per cent of their income on e-commerce purchases, according to a study by CyberMedia Research (CMR), a technology market research and advisory firm.

Tier-II cities, such as Guwahati, Coimbatore and Lucknow, lead in terms of time spent shopping online. Amongst Tier-I cities, Bengaluru leads with 4 hours and 2 minutes a week shopping online.

A staggering  86 per cent of consumers rely on influencers' or publishers' reviews to make their purchase decisions. Notably, males appear to follow influencers

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First Published: Jun 27 2023 | 6:10 PM IST

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