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Lenders tap alternative data as next frontier in credit fraud fight

Fintechs, credit platforms analyse digital footprint, metadata, behaviour to detect fraud and underwrite new-to-credit users

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Lenders leverage alternative data and analytics to detect fraud, assess credit risk, and boost approvals for new-to-credit borrowers in India. | Imaging: Ajay Mohanty

Ajinkya Kawale Mumbai

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Risk assessment platforms are increasingly using diverse data sources to help lenders identify groups attempting to access credit from regulated entities and to improve the process of evaluating new-to-credit (NTC) users.
 
Companies are training models on various forms of alternative data — such as location details, third-party app usage, SMS data, payment transaction behaviour, and metadata — to enhance underwriting for NTC customers.
 
Fraud syndicate detection often stems from analysing alternative data patterns, such as multiple government IDs linked to a single mobile number, particularly in high-risk regions with a history of fraudulent activity.
 
“What we look for are aggregated