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In an age when your phone tells the time with atomic precision, why do people still invest lakhs — even crores — in luxury watches?
A luxury watch is not about time. It is about whether your time has come, says industry insider Rakesh Mohunta, luxury consultant to one of the premium watch brands.
Today’s luxury watch is less about utility and more about identity. It’s an heirloom, a conversation starter, a subtle flex of wealth and taste — all wrapped around your wrist. And in India, this market is ticking faster than ever.
The luxury-only segment (high-end Swiss and
