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Virat-Anushka venture forays into motorsports & entertainment IPs

As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company which holds IPs such as drag racing platform

Virat Anushka
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“Nisarga embodies our values and vision in what we do personally and professionally,” the couple said in a joint statement

Surajeet Das Gupta New Delhi

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Cricketer Virat Kohli and his actress wife Anushka Sharma are set to promote events and experiences through their new business venture Nisarga.

By linking up with like-minded partners, the celebrity couple will promote events and intellectual properties (IPs). These events will be curated in existing IPs and in new ones.
 
As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company which holds IPs such as drag racing platform, the Valley Run, the company said in a statement.
 
A popular platform which many say is the T20 of racing, the Valley Run has been

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First Published: Oct 23 2023 | 10:41 PM IST

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