EVs set to dominate 2025 festive launches, rare-earth crunch a concern

India may see its busiest EV festive season in 2025 with SUVs, luxury cars and scooters set to launch, but rare-earth supply bottlenecks risk delaying rollouts

With festival season around the corner, carmakers are gearing up for new launches during the August-November window, mostly in the electric vehicle (EV) category.

 

Alongside e-Vitara, Tata Sierra EV, and VinFast SUVs, luxury carmakers will unveil the BMW iX 2025, Audi Q6 e-tron, and Mercedes-Benz CLA Electric. Mahindra’s Vision S and SXT concepts are progressing toward production. The two-wheeler segment will see new scooters and premium electric motorcycles, though mass-market e-motorcycles remain at least a year away.

 

Nikhil Dhaka, vice-president at Primus Partners, said, “The August to November festive window could be the heaviest EV launch season India has ever