No longer the idiot box: How smart TV is changing consumption habits

Smart TV is changing the way programming is consumed and monetised, while making streaming more like regular broadcast television

Priyasha Saluja is hilariously persuasive. She is pitching to raise money from a panel of entrepreneurs on Shark Tank India. Saluja’s 2019 venture, The Cinnamon Kitchen, a bakery offering treats free of gluten, dairy, and sugar, is looking for capital to scale up. Her cussed charm works. She sells a 5 per cent stake for Rs 60 lakh to Aman Gupta, co-founder of boAt, the audio and electronics accessories brand.

Shark Tank India, now in its third season, is one of the biggest hits from Sony, having drawn a combined estimated audience of 95 million on Sony LIV, the streaming