 "video streaming, ott, online tv, over the top, content, web series, web show")
To boost audience stickiness and engagement, over-the-top (OTT) services are now experimenting with bringing audiences to their platforms on a daily basis with long-running shows by adopting the television-style daily soap operas.
The move comes as the OTT platforms release all the episodes of their original series at once and the audience consumes it in a single sitting. To increase audience engagement, some of the platforms have now started weekly releases of select episodes of a series.
“One of the objectives that we have for JioHotstar is to ensure that we have more and more engagement and how do we
