Pepsi hits back with 'Any Time' against Coca-Cola's 'Half Time' ad campaign

Industry experts believe that the revival of a cola ad war lacks the creative spark of earlier advertisements

The advertising war between PepsiCo India and Coca-Cola India, the two American-origin carbonated beverage brands, has made a comeback after Pepsi released its ‘Any Time’ campaign in response to Coca-Cola’s ‘Half Time’ campaign.

 

However, industry experts believe that the recent Coca-Cola versus Pepsi ad war — famously known as the cola ad war — lacks the same creative fizz and no longer holds the same importance for consumers as it once did.

 

Contrary to this, K V Sridhar, global chief creative officer at Nihilent, said Pepsi has done a great job of picking up on the weakest creative Coca-Cola has