Page 122 - News
 "e-Window Shopping")
 "For expatriates, Mumbai more expensive than Seattle, Frankfurt")
 "Large authenticity gap between brands and consumers globally")
A timeless corporate puzzle
Companies or business groups need to identify what they do best and build their plan around it
 "A timeless corporate puzzle")
BankBazaar.com: The value of money
If your father is the first person to give you investment advice, he's also the best person to do so, claims a new ad by BankBazaar.com
 "BankBazaar.com: The value of money")
It's about building connection and communication, not just advertising: Nandini Dias
Interview with CEO, Lodestar UM
 "It's about building connection and communication, not just advertising: Nandini Dias")
Big Bazaar plays the social card
The Kishore Biyani-owned retail chain launches a new campaign after two years, positions itself as a multi channel mass market brand
 "Big Bazaar plays the social card")
Out-of-home thinks out of the box
A band of start-ups is using technology to change the rules of outdoor advertising, opening up the market for brands in Tier II and III towns
 "Out-of-home thinks out of the box")
So busy at work, no time to do the job
Amid push for teamwork and speed, managers suffer from 'collaborative overload'
 "So busy at work, no time to do the job")
Big brands sign up for Rajini-starrer Kabali
The brands that are part of the movie are AirAsia, Cadbury 5 Star, Amazon, ShopCJ and Airtel
![Big brands sign up for Rajini-starrer ,[object Object]](https://bsmedia.business-standard.com/_media/bs/img/article/2016-06/16/full/1466063729-5418.jpg?im=FeatureCrop,size=(328,185) "Big brands sign up for Rajini-starrer ,[object Object]")
Myntra, Jabong and Koovs walk the ramp
Three big fashion e-tailers launch their campaigns, focus on style, credibility and easy returns but keep silent on discounts
 "Myntra, Jabong and Koovs walk the ramp")
R Gopalakrishnan: Thought leadership - the ancestor of innovation
Humans are the only species that think, reflect, act and discover in a cycle of incessant learning
Securing the high ground
Through a new campaign, Lava International hopes to usurp the properties of reliability and trust
 "Securing the high ground")
Ashok Leyland changes gear on brand refresh
The company's national campaign has helped it ride out of a commercial vehicle slowdown in the country over the last few years
 "Ashok Leyland changes gear on brand refresh")
 "Response time of global retail homepages slowing down")
Ringing in innovation
Old-style organisations can pick up crucial lessons in dynamism, diversity and community bonding from modern hubs
 "Ringing in innovation")
The biggest challenge right now is the monetisation of mobile: Nikhil Ganju
Interview with Country manager, TripAdvisor India
 "The biggest challenge right now is the monetisation of mobile: Nikhil Ganju")
A binding anthem
Patriotism is the new play on television, viewership numbers indicate
 "A binding anthem")
Honda navigates a new category
A hybrid between a scooter and motorbike, Navi is helping the company reach out to young urban commuters
 "Honda navigates a new category")