Page 125 - News

The new-age ad warriors

As users flock to e-commerce portals, players such as Flipkart and Snapdeal are charging sellers for displaying ads, emerging as competitors to Google and Facebook

Creating art

Online consumers in India look beyond discounts

Building reputation from scratch can be easier than rebuilding a damaged reputation: Winnie Brignac Hart & Lorrie Brignac Lee

Interview with Authors, Stand Out

Dual-branding strategy rings success for Lenovo

The Chinese phone maker has ensured its two brands - Lenovo and Motorola - do not cannibalise into each other's share

Shyamal Majumdar: Don't fret over salary disclosure

Mutual fund houses can't argue in favour of opaque compensation practices

Shyamal Majumdar: Do you have the right to leave your job?

The question may sound irrelevant, but several public sector banks seem to have a different view

Shyamal Majumdar: Behind the gender pay gap

While there are mindset issues, there is enough evidence to suggest that divided work-family loyalties play a big role

One in two Indian employees prefer telecommuting: Randstad survey

The survey had a finding that 40% of the respondents from India reported that they work more than 45 hours per week

TV to ride the media & entertainment boom

A slower than expected growth of digital will ensure that TV will see double-digit growth over the next four years, says a PwC report

VAMNICOM gets NAB certification

For its post graduate diploma in management course

Top brands in marketing frenzy as India catches Euro fever

SPN is continuing an experiment it started in 2014 where it had multi-lingual feeds for the FIFA World Cup with a Bengali feed on Sony Aath, the Bangla entertainment channel under the network

Lodestar retains Rs 400-cr Coca-Cola account

This was the largest pitch in the first half of this year, which saw key media agencies vying for it

Bandhan Bank straddles the urban-rural divide

The transition from a MFI to a universal bank has meant that the West Bengal-based major has had to shed its conservative approach to advertising & marketing

Annual base salaries in India lowest in APAC

India continues to be a cost competitive labour market; Australia & Singapore are highest paying countries

Roadies and Splitsvilla rake in the moolah for MTV

The two shows between them attract almost all youth advertisers in the country

Adding agility to decision making

Decisiveness is not enough in a volatile environment; companies have to cut through layers to speed up processes

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI

Give us this day our daily bread

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders

Cash grants ease pressure, encourage ideas