As users flock to e-commerce portals, players such as Flipkart and Snapdeal are charging sellers for displaying ads, emerging as competitors to Google and Facebook
Interview with Authors, Stand Out
The Chinese phone maker has ensured its two brands - Lenovo and Motorola - do not cannibalise into each other's share
Mutual fund houses can't argue in favour of opaque compensation practices
The question may sound irrelevant, but several public sector banks seem to have a different view
While there are mindset issues, there is enough evidence to suggest that divided work-family loyalties play a big role
The survey had a finding that 40% of the respondents from India reported that they work more than 45 hours per week
A slower than expected growth of digital will ensure that TV will see double-digit growth over the next four years, says a PwC report
For its post graduate diploma in management course
SPN is continuing an experiment it started in 2014 where it had multi-lingual feeds for the FIFA World Cup with a Bengali feed on Sony Aath, the Bangla entertainment channel under the network
This was the largest pitch in the first half of this year, which saw key media agencies vying for it
The transition from a MFI to a universal bank has meant that the West Bengal-based major has had to shed its conservative approach to advertising & marketing
India continues to be a cost competitive labour market; Australia & Singapore are highest paying countries
The two shows between them attract almost all youth advertisers in the country
Decisiveness is not enough in a volatile environment; companies have to cut through layers to speed up processes
Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders