Page 130 - News

MTV speaks to the young, finds a bundle of contradictions

Me equals many, say the young in a survey by the youth entertainment channel

India is nearing the digital tipping point: Jean Lin

Interview with Global CEO, Isobar

Communication is critical

A host of Indian companies have faced compliance and regulatory challenges to their operations in India and abroad in recent years. Here's what corporations could do to mitigate risks to their brand e

Driving appliances

Riding the m-commerce crest

With smart data-led mobile marketing, companies can reach out to the right target consumer with relevant offers

Big challenge for Little's

Taking on a trusted market leader and well-entrenched regional players will not be easy for the brand. On the other hand, Little's has a range that can give competitors a run for their money

Attractive salespeople may scare away customers

Redefining talent management key to achieving business growth

We are seeing notable shifts in how social media is being consumed: Ashish Sinha

Interview with Country Head, Epsilon

Unfair to pin down celebs for misleading ads, say brand gurus

Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires

Disney India dons the greasepaint again

Bigger marketing budgets, higher ticket prices and targeted advertising mark Season II of Beauty and the Beast. But will the magic work the second time?

Ola plugs into the IPL frenzy

The company markets itself to young commuters in the shadow of the ongoing tournament, but is caught on the wrong foot as its campaign comes under fire on social media

Kris Gopalakrishnan names third Distinguished Chair in brain research

Current chair is in honour of C R Muthukrishnan, retired Professor from Dept of Computer Science and Engineering, IIT Madras

IIM Calcutta acquires EQUIS accreditation

First Indian business school to get triple accreditation; including AMBA, AACSB, EQUIS

Emami leans on Zandu's legacy

Inspired by the growing demand for herbal products, the Kolkata-based company is revamping its oldest label

Companies forced to look at how to sell more from the same outlets: Satyadeep Chatterjee

Interview with MD, consumer goods and services, Accenture

PepperFry looks for a crowd-beating formula

The company refuses to play the discount game, even as it faces new competitors with deep pockets

Manufacturing sector to see more job creation, says Randstad India CEO

HR firm says the perception about the manufacturing sector is also undergoing a change since they have also taken up employee-friendly policies

Diving deep into data

Industries and retailers are increasingly using big data analytics to understand consumer behaviour

There has been a lot of soul searching at our end: Vijay Singh

Interview with CEO, Fox Star Studios