Page 135 - News

Referral programmes promote mediocrity: TeamLease study

According to the report, 49% of the companies surveyed felt referral programmes hinder innovative thinking within the organisation

MakeMyTrip aims for the stars to boost hotel chain

With Ranveer Singh and Alia Bhatt as its brand endorsers, the go-to portal for cheap and easy travel is going in for a makeover

Burrp fights to reclaim its place in the food chain

The food-tech company is re-entering the market, but has it learnt its lessons?

Auto marketer

Consumers getting increasingly confused by native advertising

Senior management teams barely using data for decision-making

Managing paradoxical trends

The key contribution of various industries to the growth of the economy of Tamil Nadu throws up divergent trends

Taking competition head-on

Brand Factory, Future Group's value retail chain, takes potshots at online retail players by urging customers to 'Snap the deal', 'Flip the kart' and 'Amaz-off' as they hunt for the best discount

A one-size-fits-all approach to change processes is counterproductive: Mark Spears

Interview with Global head, people and change, KPMG

Celebrity or hot potato?

Many brands have learnt the hard way that they risk losing equity and mindshare with controversies arising from the actions of their celebrity endorsers

Emperor's new tailors

The Kingfisher debacle has unnecessarily sullied the practice of brand valuation

Banking on the consumer's voice

Growing ad clutter on television has led to a resurgence in the use of consumer testimonials as an advertising device

ASCI attends 1,000 complaints against misleading ads

Majority of these complaints came from individual consumers

Branding on race tracks, the Tata Motors way

An annual race is helping the country's largest truck maker build an identity for its premium brand, Prima, and change customer perceptions

I want to see Symbiosis International University in QS ranking: R Raman

Interview with Director, SIBM

Can rural India save print media? Non-metro ad spends set to rise

Ad revenues to go up in 2016-17. Automobiles and e-commerce to be big contributors, telecom too, with 4G being the game changer: Report

Godrej Security belts up for a safe ride

The old brand is transforming itself, using tech to change its product mix while pitching itself as a smart safety solutions provider for all homes

IIM-A announced five new projects for campus growth and renewal

All these projects will be completed in five phases and the institute will use open space to develop new infrastructure mostly at the new campus area

BookMyShow bets big on sporting events for growth

The ticketing portal is pitching itself aggressively as a partner for sports events in India and abroad

ISB faculty to be part of exchange initiatives with corporates

Will visit companies to study, understand their challenges