Page 143 - News
Organisations are always trying to replicate a successful model: Robert L. Carraway
Interview with Professor, Darden School of Business, University of Virginia
 "Organisations are always trying to replicate a successful model: Robert L. Carraway")
Selling differently
With customers becoming better informed and technology savvy, the role of a sales representative - traditionally the first touch point for a buyer or a retailer - has undergone a transformation
 "Selling differently")
Business Standard B-school awards jury meets today
The jury will shortlist the top five projects, which will make it to the finals on January 23
Shyamal Majumdar: Rajan's wake-up call for RBI staff
The regulator would do well to practise what it preaches to the regulated
Nano sticks to the slow lane
Two brand makeovers later, the small car is still struggling. Even though volumes are rising, numbers are still way below the past highs
 "Nano sticks to the slow lane")
Higher pay likely for new MBA hires
GMAC survey reveals nearly all employer respondents (96%) agree graduate biz school hires create value for their organisations
 "Higher pay likely for new MBA hires")
End of the road for Chevrolet Tavera?
Spooked by the new emission norms set by the government, the popular automobile brand faces an uncertain future
 "End of the road for Chevrolet Tavera?")
Pfizer goes small for a big brand
Competition and a growing taste for herbal remedies are changing the way the pharma major is positioning one of its bestselling brands, Gelusil
 "Pfizer goes small for a big brand")
Early trends herald robust B-school placement season
Placement officials from business schools said that sentiments are positive because manufacturing sector is expected to make a big comeback in campuses
 "Early trends herald robust B-school placement season")
Branded realty beats the slowdown
Godrej Properties, Oberoi Realty and Lodha Developers have managed to sell their inventory despite a slump in the market; what are buyers looking for?
 "Branded realty beats the slowdown")
Riding into the diesel storm
A new pecking order could come into force in 2016, as luxe car brands Mercedes, Audi and BMW rework their strategies to combat a changing environment
 "Riding into the diesel storm")
Book Extract: Edge-based customisation
Brands can overcome the challenge of commoditisation through custom-made products. They can command a premium in the process
 "Book Extract: Edge-based customisation")
Words of wisdom
The quintessential Indian grandmother tells consumers what they ought to drink and why in late entrant Tata Coffee Grand's launch campaign
 "Words of wisdom")
 "India's construction market to be third largest in the world by 2025")
 "US consumers struggle with broken mobile experience: Quixey")
Discounted sales on online platforms are a short-term phenomenon: Hari Om Rai
Interview with Chairman and Managing Director, Lava International
 "Discounted sales on online platforms are a short-term phenomenon: Hari Om Rai")
 "Performance incentives: Can they drive excellence?")
IIM-A denies rumours of CAT results leakage
Maintains the portal was being updated when some students got access to results
 "IIM-A denies rumours of CAT results leakage")
Mobile broadcasting platform YakSee launches its services in India
The company has announced tie up with Great Lakes Institute of Management to support its interactive learning projects
 "Mobile broadcasting platform YakSee launches its services in India")
HMT slips into oblivion
One of the oldest brands in the country goes over to the other side; knocked out by competition, complacency and failure to change
 "HMT slips into oblivion")