Page 146 - News
Looking beyond numbers
With adman Piyush Pandey expressing his distrust for armchair research in his book Pandeymonium, the spotlight is back on the relevance of research in planning breakthrough campaigns
 "Looking beyond numbers")
The cafe comes home
Cafe Coffee Day hopes to fight the Starbucks challenge by going door to door with its services and innovating with its merchandising
 "The cafe comes home")
Going mobile
Prior to joining Vserv, Ramachandran led the retail, quick service restaurant and real estate verticals for Google India
Being good is good for business
Research demonstrates that being ethical and socially responsible contribute to higher profitability
 "Being good is good for business")
Campaign Logic: Driving with a new generation
The latest brand campaign for Maruti Suzuki Celerio seeks out the generation of tech-savvy Indians. The three TVCs that are part of the campaign focus on new family values
 "Campaign Logic: Driving with a new generation")
No. of middle-income households growing in US: Pew Research
The middle class made up 50 per cent of the U.S. adult population in 2015, down from 61 per cent in 1971
 "No. of middle-income households growing in US: Pew Research")
4G devices drive smartphone growth in Q3: IDC
In the third quarter, the 4G enabled devices witnessed almost a three-fold increase in unit shipments over the second quarter of 2015
 "4G devices drive smartphone growth in Q3: IDC")
The market is headed back to full service: Joseph George
Interview with Regional President, South & Southeast Asia, & Group CEO, India, Mullen Lowe Lintas
 "The market is headed back to full service: Joseph George")
Shyamal Majumdar: Pick your designation
At a time when designer job titles are the in-thing, receptionists have a right to be called 'Director of First Impressions'
Croma adapts to the new age
The retail chain is focusing on omnichannel services and opening new stores to fend off rivals
 "Croma adapts to the new age")
IITs place up to 85% students in first leg of placements
IIT Bombay has placed 271 students already against a total of 274 placed last year
 "IITs place up to 85% students in first leg of placements")
Disney sings its way to the bank
Disney Theatrical's Beauty and the Beast is headed to the capital with higher entry charges and more shows; The Jungle Book may come to India next
 "Disney sings its way to the bank")
Instant coffee gets a new player
The Tata group's packaged coffee brand is expected to shake up the market
 "Instant coffee gets a new player")
ISB readies first batch of aspiring tech entrepreneurs
TEP is backed by blue-chip players like Microsoft, Google, Deloitte, HBR and Tata Motors
 "ISB readies first batch of aspiring tech entrepreneurs")
IIM Lucknow networks with Harvard Business School
As part of the affiliate network of the Institute of Strategy and Competitiveness at HBS, IIM-Lwould be able to access the continuously updated Microeconomics of Competitiveness pedagogy
 "IIM Lucknow networks with Harvard Business School")
Continental hits a speed breaker
Eicher finds itself in a bind as sales of its cruiser bike fall, even as international brands capture the category
 "Continental hits a speed breaker")
Wading into a crisis
What must brands do when calamity strikes? The floods in Tamil Nadu serve up some lessons
 "Wading into a crisis")
Launchpad: Safe phone
Panasonic has launched a new smartphone dubbed as the Eluga Mark which comes in at a price point of Rs 11,990
Monster Employment Index exceeds the year-ago level by 53%
A 72% growth in demand for health care professional's year-on-year (y-o-y) is the steepest among all job roles
 "Monster Employment Index exceeds the year-ago level by 53%")
Book Extract: No conflict
Companies need to recognise that adding value to employees and generating value as an organisation are not competing activities
 "Book Extract: No conflict")