Page 185 - News

Rethinking the recruitment process

In the recruiting process, we tell lies, half-truths while with some candidates, we might even be genuine

On-demand learning

This was a good thing - after all, the majority of us like to learn and research shows that work-based learning keeps people engaged

Do you know the real rural consumer?

Increased awareness and aspirations are creating distinct consumer segments in rural India

From feedback to feedforward

Now some smart companies are moving to a 'feedforward' assessment and employee coaching system

The Indian luxury car market is a marathon, not a sprint: Joe King

Interview with Country head, Audi India

Book Extract: Inspired or original

Managers who act like chameleons often advance rapidly in the early years of their careers as others are more likely to see them as leaders, says a new book

From good to great strategy meetings

How do the most effective executives run the meetings that fill their calendars?

L'Oreal mulling bigger e-commerce play in India

The move comes as online sales in categories such as make-up grow quickly for the French major

Lexus back in luxury race with new compact SUV

A Lexus NX 200t crossover sport-utility vehicle that is helping Toyota Motor put Lexus back among the top luxury brands

40 years ago...And now: How Dalda built, and lost, its monopoly

Dalda was established in an advertising blitzkrieg but later ran into trouble

Indian senior managers paid 11.7 times more than lower-level employees: report

Pay gap between senior managers and lower-level workers surges worldwide, 52.14% percentage change in India since 2008, says Hay Group

Hiring up 12% in Feb; demand highest in IT/telecom: TimesJobs

IT/telecom clocks 22% rise in hiring during the month, tops Jan as well with 7% increase

Ola, Flipkart and Snapdeal keen on their acquired brands

Young companies are retaining the brand names of those they acquire, indicating that it is not just scale that is important but also the acquired brand's loyal base

More creative agencies give ad 'Oscars' a miss

DDB Mudra, BBDO join the ranks of O&M, McCann, Grey and Leo Burnett - agencies that are yet to confirm participation in Goafest 2015, a little over a month away

Jyothy Laboratories: Sparkling colours

Jyothy Laboratories invested in tweaking its product portfolio, sourcing and marketing and came out stronger from the slowdown

Generating demand is often difficult for social innovators: Madeleine Gabriel

Interview with principal researcher, NESTA

Making sense of mobile gaming data

Have Indian marketers woken up to the opportunities mobile gaming as a platform offers or do they continue to underestimate its potential?

The demise of a star brand

When the time comes, a company must kill its star product. Here's how to go about it for maximum impact, little damage

Not just a quick fix

In a globally competitive work environment, with high attrition rates and continuous fight for talent, long-term flexibility policies can step in to save the day

Making loyalty pay

How do you identify potential high-value customers and convert them into loyal consumers? Here are five steps to help guide your customer loyalty strategy