Page 192 - News

Digital crowned again

If earlier digital advertising could be mistaken for an afterthought, increasing senior appointments, such as Kunal Jeswani as O&M's CEO, suggest it is not so anymore

Tarun Rai appointed JWT's South Asia CEO-designate

Outgoing CEO Colvyn Harris to take over as executive director, global growth and client development

Indian employees may get 11.3% salary hike this year: Hay Group

This is slightly higher than actual average salary rise of 10.9% across India Inc in 2014

O&M revives CEO position; Kunal Jeswani takes over the post

A few senior Ogilvy hands have been promoted as part of the new management structure effective March 1

IIM-A & ISB climb up, IIM-B slips on FT Global MBA rankings

For IIM-A, this is an improvement of four notches, up from 30th place in 2014

IIM-A concludes summer placement

Over 110 companies participated in summer placement process in 2014 for PGP batch

SureWaves: Getting local

The Bengaluru-based firm ties up with Hansa Research for a real-time audit of ad spends on its 450 local cable channels

Tata AIA tries to revamp brand

After new bancassurance partnership with Citi, Tata AIA is also redesigning products and hiring many more agents

A Padma to cap it all for Prasoon Joshi

Open to exploring new themes, his appreciation of Indian culture has helped him bring out a rustic charm visible in some of his ad films and lyrics

The rule of five

Twin team of Dish TV and Zing on the beam

With Dish TV's high-ARPU focus on HD and sports content and Zing's regional, low-cost model, the combination has increased overall share in some markets

Goafest 2015: Top ad agencies still unsure about participation

Organisers trying to persuade; some likely to stay away, citing issues from earlier events

Starting from scratch

Micromax launched its new smartphone brand Yu in December. The smartphone will be sold exclusively online

So you want to attract the best talent?

Any retention strategy should start with setting up a basic integrated talent management processes, which connects the entire life cycle of employee experience

Introducing data lakes

E-retail: Short-term valuation or long-term value creation?

E-commerce must focus on long-term value creation while racing for the bigger piece of the pie

Second screen consumption is an opportunity for brands: Mark Henning

Interview with Head, media & digital, AMAP (Asia Middle East Africa) region, Millward Brown

Reset business to attract millennials

Only 28 per cent of millennials feel their current organisation is making full use of their skills

Mobile preferred screen for watching videos

The report says overall experience from unbuffered viewing to ease of payment is critical for rapid adoption of mobile video viewing

Book Extract: What organisations can learn from casinos

Casinos leverage psychological techniques to increase people's willingness to gamble. Similarly, organisations can embed psychological triggers into employees' experiences to promote happiness at work