Page 195 - News
Chasing the long tail
The spread of online retailing has spawned many internet entrepreneurs hawking obscure or regionally known products. So when is the long tail market viable?
 "Chasing the long tail")
IIM-B post-grad fee hiked by 10%
With the increase in fees for its post-graduate programme to Rs 18.7 lakh, the programme of IIM-B remains the costliest of those offered at IIMs
 "IIM-B post-grad fee hiked by 10%")
Audi stays ahead, with Merc close on its heels
Two of the three luxury marques have ridden high on compact cars, be they sedans, hatchbacks or crossovers, as indicated by the 2014-sales tally
 "Audi stays ahead, with Merc close on its heels")
The wind beneath Mini's wings
While its erstwhile competition mulls a comeback, BMW's car is going strong in the Indian market
 "The wind beneath Mini's wings")
2015 to bring more jobs and hike in starting salary for MBAs
College grads could see more internship offer from companies, says GMAC survey
 "2015 to bring more jobs and hike in starting salary for MBAs")
Music streaming gets serious
Exclusive music, micro-payments of as little as Rs 5, vernacular content - the brands are offering them all
 "Music streaming gets serious")
Disney wants to capture the grown-up imagination
Putting Mickey and Minnie Mouse motifs on sarees from Satya Paul, Disney is experimenting with its most successful consumer products business in India - adults fashion
 "Disney wants to capture the grown-up imagination")
India is falling behind on data infrastructure: Harvard School dean
Lauds Prime Minister's Make-in-India campaign, says India would do well to focus on advanced manufacturing
 "India is falling behind on data infrastructure: Harvard School dean")
 "Disney takes 'Star Wars' online for young viewers")
BA's need for a legacy refresh
It has been sprucing up its offerings for its second-biggest overseas market, India, to meet challenges
 "BA's need for a legacy refresh")
Rise in the market for video surveillance
According to 6Wresearch, the market for video surveillance in India is projected to reach $2.4 billion by 2020
 "Rise in the market for video surveillance")
Engage the super fans
According to the study, 'super-fans' represent an increasingly valuable source of incremental revenue
 "Engage the super fans")
Rise of the open workforce
Roping in the services of external talent is gaining traction across corporations. What are the risks in managing such a workforce?
Survival skills for the next gen marketer
The days when marketing executives could justify their jobs with "increased brand visibility" and "higher consumer confidence" now belong to a bygone era, like Mad Men and the three-martini lunch
 "Survival skills for the next gen marketer")
Sexual harassment 2.0
A sexual innuendo, some social media and a smart phone walk into a bar one night… Sexual Harassment 2.0 comes out the next morning. A cautionary tale…
 "Sexual harassment 2.0")
Cultural intelligence a new imperative
How do we go beyond the obvious manifestations of culture to understand and appreciate the underlying drivers of employee behaviour?
 "Cultural intelligence a new imperative")
40 Years Ago... And Now: Adapting to a new environment
The seventies were a time for great change in the business environment; for Dabur it was time to reconfigure the way it reached out to consumers
 "40 Years Ago... And Now: Adapting to a new environment")
It is not healthy to build temporary capabilities: Praveen Sinha
Interview with Co-founder & MD, Jabong
 "It is not healthy to build temporary capabilities: Praveen Sinha")
Book Extract: Making the most of a crisis
How Bill McDermott, then a member of the executive board at SAP, turned the 2008 financial crisis into an opportunity for the company
 "Book Extract: Making the most of a crisis")