Page 197 - News
Exclusive deals win-win for brands and e-tailers
While the brand gets comfort from the e-tailer's brand equity and customer fulfillment promises, the e-tailer gains from lower ad spends and efficient capital use
 "Exclusive deals win-win for brands and e-tailers")
More than Being Human
The brand's licence-holder, Mandhana Retail, eyes a bigger play in licensed brands and extensions
 "More than Being Human")
A small but significant start: Pramath Raj Sinha
An interview with Founding dean of ISB, Hyderabad
 "A small but significant start: Pramath Raj Sinha")
 "Credibility for a fee")
Puma plans to leap across value chain
The sportswear brand, second in sales, is bringing in brands from its global portfolio to tap the premium consumer, different from its positioning so far
 "Puma plans to leap across value chain")
Executives get 10-12% pay hike; more women join boards in 2014
The year 2014 also witnessed an improved gender and age diversity in board rooms
 "Executives get 10-12% pay hike; more women join boards in 2014")
Top 5 trends at IIT placements this year
Startups hire aggressively; variable pay zooms while base salaries stagnate
 "Top 5 trends at IIT placements this year")
YouTube challenger lets music fans call the shots
A more engaged audience yields higher ad rates, and Interlude's narrative mazes also offer ways to incorporate brands
 "YouTube challenger lets music fans call the shots")
The journey north
In the last part of the series, the authors warn that founders must make sure resources aren't ensnared by complexity while scaling up
 "The journey north")
IIT Kharagpur bags maximum jobs compared to other IITs
The first phase of placements witnessed a growth of around 10% with 1,100-plus job offers and 1050-plus students placed
 "IIT Kharagpur bags maximum jobs compared to other IITs")
Marrybrown to break free of 'southern' tag
Marrybrown is planning to get a brand ambassador, likely to be from sports, for the youth connect
 "Marrybrown to break free of 'southern' tag")
A Zesty start topples Amaze
However, the long wait for delivery could kill Tata Motors' lead over Honda in compact sedans
 "A Zesty start topples Amaze")
 "The Strategist top five")
 "Understanding the term 'terroir'")
 "Graduates lack soft skills to succeed")
 "Do you really need a resume?")
 "Creativity and corporate confusion")
Tech for smarter governance
Mobile technologies are changing the way governments work on domestic policy priorities
 "Tech for smarter governance")
Cloud computing is not only about cost-cutting: Sanjay Manchanda
Director, Office 365, Microsoft Corporation
 "Cloud computing is not only about cost-cutting: Sanjay Manchanda")