Page 198 - News
40 years ago... And now: Shifting sands of time
The influx of high quality MBAs brought about a seismic change in the advertising agency business in India in 1970s
 "40 years ago... And now: Shifting sands of time")
Book Extract: Attention management
You are not just the worker but the boss too. This creates a conflict about which role should have your attention: planning and analysing (boss-mode) or doing the work (worker-mode)
 "Book Extract: Attention management")
Back to basics
Smart IT infrastructure and data analytics are powering Marico's supply chain and back-end operations
 "Back to basics")
Shyamal Majumdar: Do you have any questions?
If an interviewer asks that, the answer should be an obvious one: 'Yes, I do'
Nifty targeting gets Bharat Benz rolling
Daimler's medium-heavy trucks have earned it around 7 per cent share, it claims. But it will have to rev up as consumer sentiments turn positive for others too
 "Nifty targeting gets Bharat Benz rolling")
Oxford uni students launch venture to create rural jobs in India
RuralShores Business Services and Inclusive Ventures Limited will work together to help disadvantaged in country
 "Oxford uni students launch venture to create rural jobs in India")
 "BITS Hyderabad opens its doors for overseas students")
Artisans lend fashion portals a local flavour
Leading fashion portals like Jabong and Myntra are tying up with boutiques or labels that source handicrafts
 "Artisans lend fashion portals a local flavour")
40 years ago...And now: Advertising helped insure LIC against competition
For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed
 "40 years ago...And now: Advertising helped insure LIC against competition")
BUZ EDU: IIT Bombay launches course on Signals and Systems on edX
The course will equip students to deal with gathering, storing, transmitting and processing information from physical world
 "BUZ EDU: IIT Bombay launches course on Signals and Systems on edX")
Political will, not tourism, key to nation brands now
While India has an enduring campaign in 'Incredible India', However, it could be argued that the phrasing does not sufficiently differentiate India from other nations
 "Political will, not tourism, key to nation brands now")
Webchutney to help Dentsu stay ahead of the digital curve
Acquired by Dentsu-Aegis Network last year, it leads its digital creative and web design biz, and will soon enter data analytics and media management
 "Webchutney to help Dentsu stay ahead of the digital curve")
Alokananda Chakraborty: Make digital work harder
Three ways to improve your digital marketing strategy in 2015
It is time for Brand You
The way a person interacts with you is based on perception and, however much we may argue otherwise, perception is reality
 "It is time for Brand You")
Eros takes silver screen savvy digital
While movie production will remain its core business, the studio is sprucing up its digital business model with exclusive content
 "Eros takes silver screen savvy digital")
India will be Carl's Jr's largest market outside the US: Ned Lyerly
Interview with President (international), CKE Restaurants Holdings
 "India will be Carl's Jr's largest market outside the US: Ned Lyerly")
Discover turns a winning corner
Bajaj's Discover 150 props up the brand's fortunes by being the most competitively priced in its class
 "Discover turns a winning corner")
 "Banking 3.0: Adapt or die")
 "Memoirs of a boss")