Page 200 - News
The biscuit battles
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path
 "The biscuit battles")
40 years ago... And now: ITC's journey of transformation
The tobacco major's diversification strategy has been fraught with challenges but as the numbers show, its plan to derisk the portfolio was executed successfully
 "40 years ago... And now: ITC's journey of transformation")
MNCs look beyond statistics to understand consumer mindsets
Jettisoning traditional perceptions about Indian consumers, multinationals are tweaking their research and product strategies to get more out of India
 "MNCs look beyond statistics to understand consumer mindsets")
With 'less is more', PK piques interest
Keeping TV largely at bay, the film's marketing has been a series of clever instalments
![With 'less is more', ,[object Object], piques interest](https://bsmedia.business-standard.com/_media/bs/img/article/2014-12/08/full/1417987459-3633.jpg?im=FeatureCrop,size=(328,185) "With 'less is more', ,[object Object], piques interest")
India's instant connect
The last quarter of the e-commerce industry debunks the theory that behaviour change is a gradual process. Given the right ecosystem, the youth do not shy away from change
 "Market leaders align analytics with strategy")
 "Video drives data demand")
The 3 Es of change
To prevent an organisational change initiative from losing steam, it is important to follow a systematic process
 "The third generation curse")
 "Changing role of the CLO")
Ask the right questions
To find out what is driving employee engagement or turnover, organisations need to design meaningful surveys
 "Ask the right questions")
The leadership management strategy should become a 'national' issue: Karen Greenbaum & Peter Felix
Interview with President & CEO, outgoing President, Association of Executive Search Consultants
 "The leadership management strategy should become a 'national' issue: Karen Greenbaum & Peter Felix")
Book Extract: Don't escalate commitment
Cancel or pivot the project if all the signs tell you to do so. It may be counter-intuitive, but pulling the plug on a floundering project could be the best thing, says a new book
 "Book Extract: Don't escalate commitment")
Tiger Woods is India's most expensive brand endorser
The American golfer is ahead of Bollywood and Indian cricketing stars in terms of fees
 "Tiger Woods is India's most expensive brand endorser")
 "Career goals, studies inspire techies to reject lucrative campus placement offers")
Base salary stagnates, but variable pay zooms at IITs
International pay packages have soared 10-30 per cent at IITs
 "Base salary stagnates, but variable pay zooms at IITs")
Shyamal Majumdar: Technological unemployment
Job prospects are grim today, as humans and organisations aren't keeping up with the pace of technology
Ratan Tata-backed Urban Ladder selects 16 students from IIT-Madras
487 students were selected by different companies from IIT Madras in the last 3 days
 "Ratan Tata-backed Urban Ladder selects 16 students from IIT-Madras")
40 years ago...And now:: Luna is dead, long live Chal Meri Luna!
The Luna moped may have disappeared from the market but the trend-setting ad campaign that was designed in the mid-1980s still lingers
![40 years ago...And now:: Luna is dead, long live ,[object Object]](https://bsmedia.business-standard.com/_media/bs/img/article/2014-12/03/full/1417599398-8242.jpg?im=FeatureCrop,size=(328,185) "40 years ago...And now:: Luna is dead, long live ,[object Object]")