Page 210 - News
Book Extract: Dated management practices
Management was designed to oversee people who only worked with their hands. Today employees work with their minds as well. It is time to start challenging the status quo, says a new book
 "Book Extract: Dated management practices")
 "The Strategist top five")
40 Years Ago... and now: The way families managed their businesses
The Burmans were among the first business families in India to segregate family and business and successfully hand over the management of the company to professionals. Many other families could not ma
 "40 Years Ago... and now: The way families managed their businesses")
 "Using analytics for pricing")
Business attraction has to be business-like: Milton Kotler
Interview with President, Kotler Marketing Group
 "Business attraction has to be business-like: Milton Kotler")
An in-store affair
To deliver a superior experience to the omni-channel shopper, retailers need to align a rich front-end experience with an integrated back-end infrastructure
 "An in-store affair")
InOpen, Tata ClassEdge tie up for education programme
Computer Masti, InOpen's flagship computer science programme will be offered across all 1,600 Tata ClassEdge schools
 "InOpen, Tata ClassEdge tie up for education programme")
InOpen Technologies' computer science programme to be offered in all Tata ClassEdge schools
InOpen is an IIT Bombay based educational start-up with a focus on developing high quality academic content through rigorous research
Good times back on engineering campuses
IITs expect offers of more than Rs 1 crore this year too; pay packages up 20%
 "Good times back on engineering campuses")
Household brands ride the cleanliness wave
The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the lack of use of branded products
 "Household brands ride the cleanliness wave")
Hiring records 14% growth in Sep; jobs galore across sectors
opportunities have doubled for senior IT professionals with over 20 years' experience, with a 67% increase from Jan to Sept 2014 period, says TimesJobs.com employment index
 "Hiring records 14% growth in Sep; jobs galore across sectors")
Brand loyalty at a premium in online sales
While mega sale events have flagged off the festive season online, the fickle, bargain-hunting shopper might spell doom for the less-prepared portal
 "Brand loyalty at a premium in online sales")
We are working hard on new mobile media strategies: Dominic Proctor
Interview with Worldwide CEO of GroupM, WPP Group
 "We are working hard on new mobile media strategies: Dominic Proctor")
Going abroad may not help find jobs, staying in India could
Study says that less than 13% of the companies actively seek to hire students with foreign degrees
 "Going abroad may not help find jobs, staying in India could")
Samsonite to pack in more brands for India
The company led by Ramesh Tainwala is eyeing a bigger canvas in multiple categories with acquisitions
 "Samsonite to pack in more brands for India")
Future's in the magic of stories
The Gundappa ad doesn't try to hard sell Lifebuoy. Instead, the soap's role was delivered in the most subtle way, trusting the audience's intelligence to make the connection
 "Future's in the magic of stories")
Honda, Hyundai put compact sedans in top gear
New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited fight
 "Honda, Hyundai put compact sedans in top gear")
 "The Strategist top five")
 "Does creativity matter?")