Page 233 - News
 "Election 2014 - a new model of persuasion, not propaganda")
Book Extract: Set ambitious targets to win
The greatest danger is not to worry about an illusion of excessive control, but the reverse. It is to set sights too low, says a new book
 "Book Extract: Set ambitious targets to win")
 "Great time to be a CMO...")
 "Enterprise mobility a key priority")
 "Engagement matters")
 "Three advertising myths busted")
 "The Strategist top five")
2014: The tipping point for mobile internet in India
The mobile internet revolution has gained critical scale in terms of users to make it attractive for the ecosystem
 "2014: The tipping point for mobile internet in India")
The IKEA way
Here is what Indian e-retailers can learn from IKEA's democratic designs and frugal business model
 "The IKEA way")
Companies poised to hire, say experts
HR experts believe several stalled projects will take off; infra, financial services to lead hiring
 "Companies poised to hire, say experts")
Indian employers face 3rd highest talent shortage globally: Survey
64% of employers face difficultly finding candidates with the right skills
 "Indian employers face 3rd highest talent shortage globally: Survey")
Publishers, brass band find a spot at Goafest
Fifty-eight winners walked away with trophies on day one of Goafest 2014
 "Publishers, brass band find a spot at Goafest")
IIM-A's summer school goes global
It is for the first time international candidates are participating in the summer school
 "IIM-A's summer school goes global")
Goafest to keep the party alive
The ninth edition has more awards and seminars to compensate for some big names missing from its roster
 "Goafest to keep the party alive")
Student's corner
Should the new government take up revamping of UGC on priority?
Colgate keeps its smile on
The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth
 "Colgate keeps its smile on")
Number of women candidates at ISB at 30%
Total number of students is 763 with 553 students in Hyderabad campus and 210 students in Mohali campus
 "Number of women candidates at ISB at 30%")
Alternative routes to the kitchen
Premium and luxury kitchen appliance brands like Kitchenaid and Miele are shunning durables chains
 "Alternative routes to the kitchen")
Samsung Note 3: A note-worthy successor
Creating a sense of anticipation is a classic and useful technique when it comes to marketing tech products
 "Samsung Note 3: A note-worthy successor")