Page 292 - News
The gender skew
Girls outperform boys in board exams, but why do they falter after that?
Life and lifestyles
Social changes around us provide interesting triggers for connecting to brands
Poverty debate: Look who's talking
The curious case of the poor not finding a voice in the highly volatile poverty debate
Resume uploads grew 205% y-o-y in June 2013: IAMAI
Profile uploads on matrimonial sites increased by 188%
 "Resume uploads grew 205% y-o-y in June 2013: IAMAI")
Worry lines appear on F&L
HUL's blockbuster fairness cream brand is suffering from a relaunch that misfired
 "Worry lines appear on F&L")
Pune univ launches MTech in aviation for Rs 55 lakh
Course is a tie-up with Germany's Fashschule Feer Luftahrgeng Fuhres, an aviation company
 "Pune univ launches MTech in aviation for Rs 55 lakh")
Industrial relations 'dirty' term for B-school graduates
Management institutes, manufacturing companies blame each other for dearth of such personnel management professionals
 "Industrial relations 'dirty' term for B-school graduates")
Only full-spectrum innovation gives sustainable advantage: David Robertson
Interview with Author, & Professor of practice, The Wharton School
 "Only full-spectrum innovation gives sustainable advantage: David Robertson")
Holcim cements its twin brands' independence
Restructuring ACC and Ambuja Cements will ring in synergies for the parent, but they will continue to retain their individual brand identities
 "Holcim cements its twin brands' independence")
After Publicis-Omnicom combine, can independent ad agencies last?
It's not just an either/or issue but part of a cycle always going to be there, say some
 "After Publicis-Omnicom combine, can independent ad agencies last?")
Saregama lets go of the physical
Licensing out production of CDs and DVDs, it will refresh its digital strategy with a new team and portal
 "Saregama lets go of the physical")
IIM Lucknow ties up with Singapore Management University
Aims to explore designing, developing and delivering of joint programmes leading to certifications from SMU, IIML
 "IIM Lucknow ties up with Singapore Management University")
IIM Kozhikode opens executive education centres in Jammu and Kashmir
To offer courses from next month
RDigital snaps at Croma's heels
The consumer durables and infotech retail chain space is seeing an interesting battle for leadership
 "RDigital snaps at Croma's heels")
Retaining rural customers
While in urban markets the customer retention strategy focuses on reducing churn, in rural markets sustaining product use through an efficient after-sales service is the main concern
 "Retaining rural customers")
We were able to improve consumer loyalty: Gautam Dutta
Interview with COO, PVR Cinemas
 "We were able to improve consumer loyalty: Gautam Dutta")
It takes three to tango
By avoiding certain bad habits, corporate clients, PR agencies and media can work in harmony and be of use to one another
Keep it simple
Consumers respond positively to brands that communicate with them in a straightforward way, use plain packaging and avoid going overboard
 "Keep it simple")
 "The Strategist top five")