Page 293 - News

We no longer want to be bound by the rules of time schedules: J Graeme Noseworthy

Interview with, Strategic messaging director, big data, IBM

Ready for your next challenge?

Taking the challenge route in advertising gets you consumer attention, but there are also situations in which an attack is answered with a counter-attack

IIMs announce registration for Common Entrance Test

This year, CAT candidates can buy vouchers online directly, between August 5 and September 24

New business school comes up near Hyd

Spread across 200 acres, campus with residential facility will be completed by late 2016 or early 2017

Movie channels ready script to buck ad cap

The genre, heavily dependent on advertising volume due to low ad rates, will see new launches by networks to maintain revenue in the face of Trai's hourly limit

Fashion designing in vogue

Growing awareness among Indians, good placements and the ease of launching one's own label make this segment exciting for young career hunters

Students' corner

Do you think the engineering institutes and MHRD should revert to older version of IIT-JEE?

Exide plays the value card

The leading battery manufacturer is intent on increasing margins even if it means letting go of market shares in some segments

Colors wants to repeat history

In its fifth year, the channel which shot to the top at launch, is learning from its past to regain the spot

Hiring to witness slight difference from this year: Nasscom

Companies now place priorities on soft skills and domain-based specialisation

Smells like marketing

You may wonder if aromatherapy really works, but marketers seem pretty certain that ambient odour equals increase in sales

Atom: Rough start but not out

Pepsi execs claim that its glass bottles have found repeat customers in the select markets they are sold in

IIM-A to host IAMAI's 2nd AppFest

Spread over three days, the AppFest 2013 will feature three tracks, namely Talkathon, Hackathon and Challengathon

When people get emotional, they won't trade or be persuaded: Stuart Diamond

Inerview with Negotiation expert and Professor, The Wharton Business School

Referral hiring can bring down hiring costs for India Inc

If your corporation is not getting close to 30 per cent of its hires from employee referrals, it may be time to restructure the recruiting function

The top 10 business bestsellers

Old brands vs new ones

Should the Zoozoos take a break?

The unofficial mascots of Vodafone have evolved from their original avatar to the Super Zoozoo and the current Zumies. But some say the ads with these seem to have stopped being runaway successes

The A to Z of reference checks

If a few phone calls to the prospective candidate's ex-boss and erstwhile team members is your organisation's style of doing reference check, it is time to think again

Pulling an organisation forward as a leader is better than trying to push it as a manager: Alan S Berson

Interview with CEO, Leadership Conversation LLC