Page 333 - News

Same difference

Look before you leap

GUEST COLUMN

Going solo

CAMPAIGN LOGIC

Glug, glug, glug...oops!

'An unconventional product for unconventional people'

What women want!

Another crack at the market

Ashok Piramal group to buy Italian brand

Making marriages work

`Is there a lifecycle for brands anymore?`

`Feed the strong and starve the weak`

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Hitting the sweet spot?

CAMPAIGN LOGIC

The web`s still spinning

Feasting on films

China ahoy!

No escape

Head room for GenY

Small Indian brands, big global ambitions

Becoming a people`s man

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

`Investment bankers know nothing of branding`

Q&A: David Haigh, CEO, Brand Finance plc