Page 371 - News

What next?

A G Krishnamurthy: Magic lies in the product

AGKspeak/ For correct messaging, advertising must reflect product performance

Shattering The Myth Of The Super CEO

MANAGING

Not just plain vanilla

CAMPAIGN LOGIC

'Getting a task done is the most unappreciated skill'

WHAT THEY DON`T TEACH YOU AT B-SCHOOL/ PUSHP SAURABH BAISAKHIA

Debate: Do celebrity endorsements work?

From Philip Morris to Altria

Realty firms among top five ad spenders

Jaipuria Institute of Management in Noida

Exporting knowledge

MY BIG IDEA

`We should use our own environment as a laboratory`

THINK TANK: Harvard Business School professor Tarun Khanna

A fairy tale comes true

Sony Entertainment's Jassi Jaissi Koi Nahin is serving more benefits than just viewership

Global gamesmanship

GOOD TO GLOBAL

Go beyond the B-school education: Santosh Desai

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Manjari Raman: The Peter Parker Principle

OUT OF THE BOX/ Having competitive advantage isn't enough. You need to use it right

Publicis to start Dialogue

The dotcoming of age?

Sonata gets a D

Why Hyundai's premium offering got a lukewarm response from the market

'Success should not be measured with designations'

WHAT THEY DON`T TEACH YOU AT B-SCHOOL/ PRAMOD KHERA

Coffee byte