Page 382 - News

Opportunities in the incubator

GUEST COLUMN/ Companies diversifying for growth can run this test to evaluate new businesses

The art of the makeover

Brands today are repositioning with increasing frequency, but doing so can be tricky.

`We want students who are not overtly aggressive or ambitious'

CURRICULA

The Strategist biz quiz

Check your business IQ and win a prize

Positioning it right

GUEST COLUMN

Telecom among the big fish

BACKSTAGE

Answers to The Strategist biz quiz

Ads chase another Test win

After the bust...

B2B, B2C, and now... B2R - back to reality. What are the lessons from Internet space?

`We show our students life outside air-conditioned rooms'

CURRICULA

Goodbye to old baggage

CAMPAIGN LOGIC

One size does not fit all

OUT OF THE BOX

There are at least 20 global Indian firms besides Infy, Wipro: Prahalad

The next big thing

RATIONAL EXPECTATIONS

India reform report: C+

Businessmen and executives give economic reform a can-do-better rating.

Twenty questions

Test your knowledge with The Strategists bumper quiz. A lucky biz whiz will win a prize

Don't know what to read?

LIBRARY

The missing links

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Thanda matlab Prasoon Joshi

Ace adman came up with the hottest catchphrase of 2003

Juicy strategy

Armed with new positioning and Rs 15 crore, Amoretto's plans 180 kiosks and cafes