A look at how Hindustan Motors flagship car survived its long drive

Brand Ambassador

Business Standard

WagonRs latest campaign focuses on the man behind the wheels

Owner & #8217;S Pride

Mahindra &amp; Mahindras manufacturing initiative for its sports utility vehicle was designed to trim costs. And it worked

Scorpio's Low-Cost Drive

The Indian Expresss new campaign tries to reinforce the papers core values, and props it up with a copy-intensive strategy

Going For The Gut

General Motors tries to add personality to Opels staid German imagery with a view to drive home better sales

Corsa & #8217;S Test Of Character

The new campaign for Tata Engineerings sports utility vehicle reverses it out of the wild and tries to position it as a lifestyle product

Can Safari Hit The Concrete Jungle?

The rise of the 'prosumer'

The freshness soap brand Liril explores a way to growth in a shrinking market What does a young woman&nbsp; parked in a rugged terrain  with only a dog and her book for company  long for?

Back In The Lime-Light?

Coca-Cola India has launched a new website myenjoyzone.com  in a bid to connect with its target consumers. A research conducted by the cola major revealed that approximately 65 per cent of the brand

Coca-Cola India launches website

It was a product catalogue circulated by PN Hall and William Anderson retailers, which was the first business to call itself a general departÂ­mental store in the 1890s. The firm's famous 'Lal kitab' (red catalogue) became practically a household word and was eagerly awaited in the hill stations, lesser towns and cantonments of British India. One hundred thousand of the catalogues went out annually even beyond India to Burma, Ceylon, the Shan States, Aden and Mesopotamia. JanSport, the backpack brand now owned by VF Corporation Tata Communications Pirelli tyres was founded in 1872 by Giovanni Battista Pirelli, a young engineer at the age of twenty-four. Today it is the official tyre supplier for F1 racing. Oxford Book Store. Waze. It is a crowd-sourced, mobile-oriented navigation mapping company for drivers. It mines the data provided from its 47 million members to create maps. Google plans to acquire this company to reinforce its mapping leadership.Igor Ansoff. He is also known as th

Answers to last week's quiz (#309)

Study says that women who are online are relatively more affluent and younger-75% are in the 15-34 age group, with over 24 mn women accessing Internet daily

Women online will help Google create ad content

BS Reporter

Execution won Indian agencies awards in press, design and outdoor this year. But the absence in digital reminds them to future-proof themselvesThe recently-concluded Cannes Lions has left visitors with a number of anecdotes. One such doing the rounds is on how the after-parties changed colour as the festival progressed from 16th to 22th June. The after-parties at the French Riviera, it is being said, got bigger and brighter. After all, the Indian contingent was joining in more often with each passing day of the Cannes week.India was one of the key participant countries, apart from US, UK, Japan, Brazil, Argentina, Australia and Thailand. This year there were 33 lions that the Indian contingent took home - its highest so far at the festival. And, the tally was even more gratifying after last year's dismal show. In 2012, there were just 14 lions that came home.If you choose to keep out Bacardi's win in 'Branded Content & Entertainment', an award for advertisers and not communication

Cannes is a three-legged lion for Indian agencies

Forrester Research says three out of every four employees want to use their personal mobile devices at the work place. While this may not be such a bad idea-it may, in fact, help cut costs-many companies are beginning to see the hidden security costs. Here we discuss how companies can reconcile the demand of employees with the needs of enterprise securityDefine the limits of 'open' contentNARESH NAGARAJAN,Senior VP, Enterprise Transformation Services, HCL TechnologiesBring Your Own Device (BYOD) has different connotations in terms of how the overall industry understands it as a practice, and how those closer to the subject and its actual implementation understand it. It doesn't mean just bringing your own device to work but it more about organisation workflows, security solutions and policies.An understanding of how the workforce uses their devices could help organisations map out their paths. For instance, according to a focus group study conducted by us, senior executives access thei

Challenges of BYOD

With sales of B'lue, its ready-to-drink brand, picking up in just four months since its launch, Danone has more than dairy to hedge its India business with

Danone makes a splash

Ten Sports is charging Rs 2.5-2.6 lakh for a 10-second slot, which may be raised in case India makes it to the finals

Advertisers yet to take to India-SL-WI cricket series

Around 120 advertisers made themselves visible on IPL-6 through either spot buys or sponsorships

Nielsen says F&B brands rule recall in IPL-6

Ad executives admit that Indian agencies are yet to get their act together in new media

India's dream run at Cannes draws to a close

Store brands are giving brand managers of national goods companies some added anxiety these days

Private labels redux?

Says Lucknow campus is coaching centre; university files case

Excise dept slaps Rs 30-cr service tax notice on Amity

The beginningThe foundation stone of diagnostic chain Dr Lal PathLabs (LPL) was laid by Late Dr (Major) SK Lal in 1949. He was trained in the army and later at the Cook County Hospital, Chicago, US. The first lab was opened in central Delhi's Hanuman Road. In those days, private labs for routine tests were unheard of and almost every patient with such requirements went to government hospitals. By the seventies, the diagnostic chain was testing 30 patients a day.When & how the idea of evolving into a chain developedIn an industry where testing was about working with tubes, our aim was to introduce new methods and better testing apparatus. The first breakthrough happened in 1982 with the introduction of the auto-analyser in India. This changed the character of a chemical testing laboratory by allowing a significant increase in the number of samples that could be processed. This was followed by many firsts to the brand's credit including BARC's (Bhabha Atomic Research Centre) approval

Never give up on credibility and fair business practices: Om Manchanda

Interview with Chairman, Asia Pacific Region, Boston Consulting Group

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