In the past two years, there has been a continuous downslide in the life span of an ad campaign. 


Commercial campaigns getting shortlived

Business Standard

It's not only students at the Indian Institute of Management (IIMs) that are flooded with multiple job offers this placement season. Other B-schools students in the country too will have to choose

Placements to break previous records

Shortage of trained professionals in the financial markets has prompted the need for specialised courses in stock markets and commodity training. 


Courses for bourses

With 70 years behind it, and five reputed schools in social work, social sciences, health system studies and management and industrial relations and rural development, the Tata Institute of Social

TISS to broaden scope this year

It was all in a days work for the twelfth batch of the flagship Post Graduate Programme in Communications Management (PGPCM) at Mudra Institute of Communications, Ahmedabad, (Mica), where all the

Placements at Mica wrap up on day zero

There is a severe shortage of trained and skilled technicians in India as only 2 per cent (1.5 to 2 million) of the students population in the age group of 15 to 25 are enrolled in vocational

VET needs thrust

The Institute of Chartered Accountants of India (ICAI) said it would soon constitute a committee consisting of regulators to develop a taxanomy for the promotion of Extensible Business Reporting

ICAI to develop taxanomy

Hyderabad-based Easy Educate, a higher-learning products services company, in association with eCornell, established and wholly-owned by Cornell University, is offering online programmes designed for

Easy Educate will train executives online

International Institute of Management Development (IMD) Switzerland, has chosen 22 start-up companies to work with its MBA and Executive MBA programmes in 2007. 


IMD`s start up competition

With the Indian economy becoming increasingly globalised, being and remaining competitive, highly productive and customer-oriented is critical. These objectives can be achieved if the entire

Hoshin - managing for objectives

He has over 25 years experience in commercial radio, having worked at radio stations in all five continents. Now, <B>Ian Grace</B> is launching an FM radio channel in India as well. The chief

We are obsessive about research


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<LI>Where and for what were electronic chips christened Championchip used recently?<BR><BR>
<LI>Name the only movie that was shot on the premises of Express Estates, a 21-acre stretch in

The Strategist Quiz

The year 2013 has begun on a positive note, with job creation happening across key industry segments. According to the Naukri Job Speak Index, when compared to hiring trends of the last one year, January 2013 saw maximum movement with the overall hiring activity moving up by 10%, compared to December 2012.

Hiring up 10% in Jan: Naukri Job Speak Index

An IT sector survey conducted by youth testing portal Youth4work.com has said that over 3,000 plus youth are looking for jobs in IT but only 350 companies are looking to hire such resources.

Disproportionate ratio of jobs vs openings in IT sector: survey

LinkedIn announces the launch of its new and simplified version of LinkedIn Jobs page. The page has been designed specifically to simplify their job search. The page is user-friendly and the feature highlights opportunities at companies where you have an 'in' such as a first degree connection.

LinkedIn launches a new page 'LinkedIn Jobs'

The gold and jewellery industry has the potential to create 1 million more jobs in the next few years

Jewellery sector to create more jobs: Mehul Choksey

Tata Consultancy Services (TCS) and Association of Management Consulting Firms (AMCF) conducted a Survey of MBA students from the countryâ€™s top B-schools.

84% B-School students choose consulting as a career: survey

The year 2013 is likely to be a great one for professionals working in research and development and quality assurance as FMCG companies are expected to hire 700 people in the field during January-April, according to a report by global staffing and recruitment firm.

R&D,quality assurance professionals to see good hiring this yr

Press Trust of India

A majority of Indian professional women feel they have a successful career. Women with more than six years of experience feel more satisfied with their professional lives as compared to those with lesser experience, says a survey by  professional networking website Linkedln.

Majority of Indian professional women feel successful: LinkedIn survey

PepsiCo is set to start a new campaign from tomorrow to promote its recently launched flavours of Lay's.The company will unveil separate commercials for the two new flavours  Lay's Chile Limon and Lay's French Salt & Cracked Pepper. "We will first start with the Lay's Chile Limon campaign with a tagline  Chile Limon Khaya Toh Panga Dimag Mein Aya to create a sharp positioning targeting the youth," said Gaurav Mehta, Category Director-Western Snacks, PepsiCo India.The campaign for Lay's Chile Limon is all about enjoying the lighter moments with friends. Every bite of Lay's Chile Limon gives the taste buds a spark that lets the playful side loose and the new film also depicts it in a very exciting manner, he added.Lay's French Salt & Cracked Pepper will have universal positioning and the commercial will be unveiled after 20 days.Lay's Chile Limon and French Salt & Cracked Pepper are available in 12.5g, 26g & 57g packs, priced at Rs. 5, Rs. 10 & Rs. 20 respectively.Lay

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