<OL type=1>
<LI>The Zagat Survey. It was launched in 1979 as a hobby by Tim and Nina Zagat. 
<LI>Ernst &amp; Young 
<LI>Daewoo Matiz and GMs Spark 
<LI>Jardine Fleming

The Strategist Quiz Answers #030

Business Standard

'Designed in India' tag gaining worldwide recognition and acceptance. 


Auto majors target campuses for designers

Organised retail  just 12% of our top line: Neeraj Jain

The manufacturer of some of the most iconic brands is now doing a course correction

Volkswagen in pause mode

PLAYING TO WIN: HOW STRATEGY REALLY WORKS by AG Lafley, Roger L MartinPublished by Harvard BusinessPrice Rs 995Strategy is hard because it forces people and organisations to make specific choices about their future something that doesnt happen in most companies.THE $ 10 TRILLION PRIZE by Michael J. Silverstein, Abheek Singhi, Carol Liao, David MichaelPublished by Harvard BusinessPrice Rs 995Do you know enough about the new consumers of China & India to convert them into customers?INDIANOMIX: MAKING SENSE OF MODERN INDIA by Vivek Dehejia, Rupa SubramanyaPublished by Random House IndiaPrice Rs 399Economists VivekDehejia and Rupa Subramanya unearth reasons why we are like this onlyJUGAAD INNOVATION: THINK FRUGAL, BE FLEXIBLE, GENERATE BREAKTHROUGH GROWTH by Navi Radjou, Jaideep Prabhu, Simone AhujaPublished by Random HousePrice Rs 499The West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.THE I OF LEADERSHIP: STRATEGIES FOR SEEIN

The top 10 business bestsellers

We made KBC 4 sound fresh and interesting to the youth

The Indian Premier League started its career with a bang six seasons ago.

Has IPL let the Indian advertiser down?

Interview with Earl C. Daum 1924 Professor of International Business, Tuck School of Business, Dartmouth

The lack of infrastructure  may lead to innovation: Vijay Govindarajan

Selecting a homogeneous team may seem like the best thing to do to avoid conflict at workplace. But diversity can improve creative idea generation and provide a buffer when groups grow too largeManagers have a tendency to make the team too similar in personality and in talent. This is in part because leaders try to avoid conflict by selecting people who like each other. However, it is far more important to do good work than to avoid conflict. So, put aside political correctness and go for results! A study of one R&D company showed just how important heterogeneity is: teams that included both creative and conformist members were more likely to have a radical innovation, as compared to teams that included attentive-to-detail members, which hindered innovation. Creative members enhance conflict and hinder adherence to rules; conformists reduce conflict.The team should be a motley crew when it comes to backgrounds, training, and thinking styles. In one study, for example, three types o

Building the right team

Silos in network-run agencies can come in the way of creating effective communication in the age of short deadlines. Heres how advertisers are taking control of the creative process

No more Chinese whispers

Samsung's smartphones have been best sellers all over the world, but the company has been, until recently, marketing them to consumers, not businesses

Samsung armours Android to take on BlackBerry

Does market research help increase sales?


Is it possible for a company to be legally in the right but ethically off the mark? That&rsquo;s an issue The Dow Chemical Company has been facing ever since it bought Union Carbide Corporation (UCC) in the US in 2001. UCC once owned the Bhopal-based pesticide plant, a leak from which caused over 5,000 deaths in 1984.
As the newest controversy over Dow&rsquo;s sponsorship of the London Olympics shows, no matter how hard Dow and its public relations team may work at educating public opinion

Kanika Datta: In the court of public opinion

Hiring agencies for placements will present an apprehensive picture of the B-schools to the recruiters, wherein the institution lacks self-reliance to conduct placements by itself.

Student&#8217s corner

Move follows after the institute did not get sufficient students; promoters are now planning to bring in a new school for brand development.

Mumbai Business School shuts shop within 3 yrs

Following in the footsteps of the Indian School of Business or ISB, Hyderabad, which has secured accreditation of the US-based non-profit accreditating agency Association to Advance Collegiate Schools of Business (AACSB), many a business school wants to join the bandwagon. The ISB went in for the accreditation as it is not affiliated to any university or its degree recognised by any university.

B-schools scramble for accreditations to face competition from foreign varsities

A World Bank study, released about a fortnight ago, estimated that there will be 850,000 new entrants a month in India&rsquo;s job market for the next two decades.

Shyamal Majumdar: Quality, not quantity

If you are fond of rasogolla (known as rasgulla everywhere except Bengal), here is your chance to check out Chocogolla. Taking a fresh leap in the Indian chocolate market, Cadbury Dairy Milk is now for the first time tasting the sweetmeat sector which was dominated by unorganised local players till now.

Kuch mishti ho jaye

In the 1970s, a cricket Test match involving India was awaited with much anxiety and excitement. For days before the match, there used to be debates and discussions on what the team composition would be &ndash; who would be in and who out &ndash; what the pitch conditions would be, or the weather; and past records would be scoured to understand what the country&rsquo;s chances of winning were.

Madhukar Sabnavis: In search of rarity

In a bid to develop gaming applications for the education sector, Educational Initiatives (EI), a startup venture of three Indian Institute of Management, Ahmedabad (IIM-A) graduates, has launched an online educational game building competition.

IIM-A grads` start-up launches gaming competition

Since recovering remarkably fast from the effects of the global meltdown, the real estate (RE) market is currently experiencing some strong headwinds. In most metros, volumes are sliding, inventories are piling up and with the macro-economic and political scene not looking rosy at least from a near-term perspective, consumers are preferring to wait it out, fully aware that given the market conditions the chances of price appreciation are unlikely. They now have the upper hand and with a greater choice available they are becoming very discerning and discriminatory. A perfect market situation.

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